Improve Your Ad Performance with TrafficStars Optimizer

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Campaign optimization is a vital stage in online advertising. An increase in the number of ad campaigns will certainly lead to the fact that the marketer will not have enough time to monitor all the metrics qualitatively… Here comes the TrafficStars Optimizer!

This new tool aims to automate underperforming traffic sources to blacklists. In other words, you set up rules according to which blacklists are created.

How Can Optimizer Help You?

With TrafficStars Optimizer you’ll be able to analyze traffic sources much easier and faster. Also, it gives you the ability to target a broader range of sources and optimize your budget to test new ones.

How To Use Optimizer?

First, register on TrafficStars for free.

Then, log in to your account, and you can easily find the Optimizer in your dashboard.

Once inside the Optimizer, you can move on to setting up the rules.

Here, configure the rules that will be applied to the campaign.

You can block one of the following target options:

• Browser
• Carrier
• Country
• Creative
• Device
• Language
• OS
• Site
• Spot

You can increase or decrease the bid for the spot.

You can add as many parameters and groups as you want. Combine different rules to get what suits you most.

Don’t forget to give the Optimizer a name and save it. You can edit it anytime!

Next, go to the Campaign to which you want to apply the rules.

Add several groups if needed. You can add as many parameters and groups as you want and combine different rules to get what suits you most.

Don’t forget to give the Optimizer a name and save it. You can edit it anytime!

Next, go to the Campaign to which you want to apply the rules.

If you have multiple ad campaigns, go to the Optimizer settings and find this button. This way, you can quickly assign an optimizer to required ad campaigns.

You can link the Optimizer with already running ad campaigns, and they will not be stopped for moderation.

How To Track the Performance

To track the performance of the Optimizer, go under the History Log tab.

Once there, you can find in-depth information about campaigns, their conditions, rules, etc.

Key Benefits of the Optimizer

1. Automate the blacklisting of ad spots and sources that don’t meet your requirements.
2. Automate bid adjustments for each spot individually to achieve the best results.
3. Combine any rules to achieve the best result.
4. The optimizer can be applied to any ad campaign in TrafficStars.
5. Save your time and cut costs eventually.

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