RollerAds Review: How To Increase Your ROI

Why RollerAds?

RollerAds is a self-service, high-performance ad network with worldwide coverage and some powerful in-house optimization tools.

With 18K+ direct publishers, 4.5B+ daily impressions, 7M+ daily clicks, and 32K+ advertisers, RollerAds has significantly expanded its reach.

The ad network offers various bidding models, including CPC and Smart CPC for push ads, as well as CPM, Smart CPM, and CPA Goal for Onclick.

The minimum click value remains just $0.001, though bidding higher is recommended for better results, especially in Tier 1 Geos. The introduction of smart bidding models helps advertisers optimize their campaigns more effectively, automatically adjusting bids to improve performance.

In addition to Push, RollerAds offers the OnClick ad format. This is a Popunder ad format that you can choose from the advertiser panel when creating your campaigns.

They also have some neat campaign and targeting tools to target your audience effectively, which we’ll look at in just a moment.

Read on to find out more about how to use RollerAds to find untapped traffic sources, boost your ROI, and find highly engaged audiences for your offers from just $0.001 per click.

Creating Your Account on RollerAds

Go ahead and click the Sign Up button on the top navigation bar of the home page. This will take you to a form where you can register as an advertiser on RollerAds.

Exclusive for Mobidea Academy readers: RollerAds Coupon

Simply fill out the details, click the verification link sent to your email, and login to the platform.

One of the cool things about RollerAds is that they’ve included a useful help video for new users. We recommend watching this to get an idea of how things work.

This is only shown to new users who haven’t yet created a campaign, and will later be replaced by a summary of any campaigns you have created.

You can also contact the support team via email, Skype, or Telegram if you need additional support.

RollerAds Review: Dashboard

One of the things I immediately liked about the interface is the clean layout. It’s very clear, direct, and noticeably void of any clutter that might otherwise confuse a new user.

It’s easy to navigate and important data, such as your user profile and account balance, can be seen at a glance.

You can manage your account using the left-hand sidebar menu.

This is arranged as follows:

Campaigns – This shows a list of any campaigns you have created, along with a summary of their performance.

Create Campaign – Create campaigns using the On-Click or Push notification ad format.

Reports – View detailed reports from your campaigns in real-time. You can group results by campaign and targeting options, and filter by zones, feeds, and more. Reports can be exported as a CSV file to use elsewhere.

Tracking – RollerAds has decent tracking, along with the ability to test conversion tracking and easy integration with all major trackers.

Finance – There are multiple ways to fund your account, including Credit Card, Capitalist, WebMoney, Paypal, Payoneer. The minimum deposit amount is just $50. You can also set up email balance notifications and auto-recharge from this tab.

Profile – Use this to set your personal details and preferred messaging medium. Options include Skype, Telegram, WhatsApp, and Facebook.

Creating Your First Campaign

RollerAds keeps things simple by having all the campaign creation tools on one page. To set up your campaign just follow the steps as they appear on the page for targeting, ad placement and budgeting.

There’s also a preview window so you can check progress and review the details prior to submission.

To start, you need to choose the ad format and bidding models.

For push notifications and in-page push, the available bidding models are CPC, Smart CPC, and CPA Goal.

For OnClick, you can choose between CPM, Smart CPM, and CPA Goal.

CPA Goal is a new way of launching a campaign that optimizes cost per click to achieve a target CPA based on pre-established bidding principles. RollerAds experts have encapsulated their knowledge into a few sets of optimization rules, allowing you to get your campaign converting within your desired CPA without worrying about setting CPC/CPM rates. This bidding model is especially useful for testing new offers, GEOs, and verticals, as it helps prevent budget overspending.

We also recommend paying attention to Traffic Presets. These are ready-to-use whitelists for specific verticals and GEOs. With presets, you don’t need to manually sort through dozens of different feeds/zones, as RollerAds specialists have already compiled them for you.

Here’s the complete list of targeting options:

General – You can set your campaign name and target URL here. There’s some useful macros here too which are as follows:

• {campaignId}
• {creativeId}
• {zoneId}
• {feedId}
• {clickId}
• {cost}
• {device}
• {browser}
• {browserVersion}
• {os}
• {osVersion}
• {country}
• {countryName}
• {isp}
• {carrier}
• {connectionType}
• {UserAgent}
• {ageGroup}
• {format}

You don’t have to use them all, but it’s recommended that you start with {campaignId}, {zoneId}, and {clickId} to help identify which ad channels are most profitable for your offers.

Keep in mind that macros on RollerAds are case-sensitive, so it’s important to use the token as it appears on the screen.

If you want, you can choose to have only premium quality here but this will raise the cost of your bid.

Countries and Bid – Choose which Geo you want to target along with the bid. You can use the suggested bid feature here or use the rates shown on the CPC rates tab of the main site. This tab gives you a bit more info, including the Country, ISO code, Impressions, Clicks, and average CPC rate for the day. You can select cities or regions to include or exclude from your ad. Bids can be adjusted later at the campaign optimization stage.

Carriers – Target users by Mobile ISP (Carriers) and connection type (Dialup, Cable/DSL, Cellular)

Creatives – Add your title, description, and image for your creative. You can also use macros in your creatives. Available macros for both title and description are {city}, {City}, {country}, {Country}. It’s possible to clone your creatives to make an A/B test. This option isn’t available for OnClick campaigns since this type of ad doesn’t require creative.

If you’re working with software and utilities offers, RollerAds offers a great feature: Auto-generated creatives. This feature provides dynamically selected creatives optimized based on CTR. You access multiple creatives, which can be updated every 10 minutes, ensuring that only the highest-performing creatives stay on top.

Subscription Age – This allows you to target by the freshness of the user. Options are from 0 to 60+ days. User freshness will have an effect on bids and conversions.

Browser – Browsers, versions, and languages can be set here

OS Targeting – Select platform (Mobile, Tablet, Desktop) and OS (Windows, MacOS, Android). It is not currently possible to target iOS users with Push notification ads.

Day and Time Targeting – Choose the times you want your ads to be active in the local time of the end-user.

IP Targeting – Include or exclude IPs.

Capping – Set the frequency cap for users per creative, per hour.

Campaign Budget – Set the daily and total budget for the campaign.

Advanced Settings – Here you can include or exclude Feed IDs and Zones.

If you are creating an On-Click campaign you will notice some minor differences in the setup. These include CPM bids (instead of CPC) and the ability to target iOS. There’s also no need for creatives or to select the subscription age with Pop ads.

When you are done, check the preview window.

One feature we love about RollerAds is the CPA optimization tool. Turn this on before starting your campaign to have RollerAds automagically disable low converting zones to help you reach your CPA target.

Once you are happy with the settings, tick the quality guidelines checkbox and start your campaign.

If you now check the campaign tab from earlier again you will see your live campaign. From here you can see the daily counters, including impressions, clicks, and conversions, CTR, CPA, eCPC, eCPM, and Cost. You can also clone, stop, start or archive your campaigns from the campaign tab.

Simply click the campaign settings to make any changes to your ads. This is particularly useful for testing different options, such as desktop and mobile targeting.

Clicking the stats icon will take you to the reporting page for the campaign ID.

Campaigns Tracking With RollerAds

RollerAds adds some neat tracking options to the platform that can be used with the S2S conversion tracking postback URL.

This URL can be used with your tracker to give you more insights about your ads.

This makes it easy to see which zones are performing best for your offers.

You can then copy the ZoneID and exclude or include it from your campaign.

Here’s an example of how a postback URL would look in Voluum (Read our Voluum review):

Campaign link:

https://youroffer.com/click.php?campaign_id={campaignId}&zone_id={zoneId}&externalid={clickId}

Actual postback URL:

https://eu.rollerads.com/conversion/aid/yournumber?click_id={clickid}

Make sure to use your personal account when you are creating your tracking link.

There’s also a convenient button to test the conversion tracking that you can use before activating your campaign.

Once you see the notification message, “Conversion is registered” in the Conversion Tracking page, you’re good to go!

Get in touch with the support team if you need any help with setting up conversion tracking.

What Verticals Can You Run With RollerAds?

There’s a bunch of verticals that work well with the Push and On-Click ad format.

These include:

• Sweepstakes
• Finance
• Dating
• Software
• Forex
• Insurance
• Loans
• eCommerce
• Nutra
• Utilities
• Extensions
• Utilities
• Push Subscriptions
• PinSubmit
• Media
• Cinema & TV

Let’s take sweepstakes as an example of how you can use RollerAds to make bank. These offers are easy to find, simple to set up, and have crazy high conversions.

First, choose your offer and set up your campaign as shown in the first part of this article. We recommend signing up as a Mobidea affiliate and trying out some trending sweepstake offers.

Next, create a pre-lander for your offer. This can be a quiz, spin-the-wheel, questionnaire, gift box, or similar, which work well with ‘Win an iPhone’ type offers.

Finally, optimize your campaign by seeing which targeting options, zones, and creatives gave you the most conversions. You can see this from the reporting tab and your tracker. Adjust your bids and try different headlines and images for your creatives and landers at this stage to increase your ROI.

Tip: Emojis can be fire when it comes to increasing user engagement with your creatives/pre-landers!

Wrapping Up

When it comes to Push and Pop ads, RollerAds is the real deal.

The slick interface and campaign targeting options are backed up with impressive real-world stats that make RollerAds the perfect ad network for CPA affiliates.

The in-house ad-tech used by the RollerAds helps protect against fraud and the results you can get from the platform speak for themselves.

You’ll find everything from the campaign creation to tracking and the optimization process flows well, and no stone is left unturned!

That said, if you do have any suggestions or need help with your ads, the support team is available to chat.

Bonus for Mobidea readers: Once you create your account, speak to your account manager and mention the promo code MobideaRoll to get a $50 bonus on the first deposit! This bonus is only available for new advertisers.