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Buying traffic affordably and selling it for a higher price may seem straightforward on paper. However, when you consider that an ordinary affiliate has multiple ad campaigns up and running simultaneously, it’s easy to reach one’s boiling point quickly. That’s why you need the right ad network, caring for both your results and quality of work.

RollerAds, an ad network specializing in push notifications and popunders (OnClicks), boasts great features, which can ease the chore of micromanaging diverse traffic sources, bids, and caps. We’re here to explain each feature and show you why they’re worth trying if you haven’t already.

CPA Goal: Ultimate Campaign Automation

CPA Goal is one of the latest bidding models on RollerAds, added to automate campaign optimization. Specifically, you set up your preferred Cost Per Acquisition (CPA) and let the algorithms do their job by optimizing your traffic sources, including blacklisting and whitelisting.

Gone are the days when you had to guess your ideal CPC or CPM manually. CPA Goal simplifies campaign management and improves cost efficiency, enabling you to tap into more expensive zones and feeds, marked by their traffic of quality.

CPA Goal won’t work without S2S postback enabled, so make sure to set it up and fire a test conversion. Once it’s done, pick the CPA Goal bidding model, enter your desired target value, and specify the test limit (by default it’s 2x the size of CPA). Fill in the rest of the campaign details as usual and launch it.

Pro tip: consider coupling traffic presets (read about them below) with pre-selected high-performing zones to maximize your performance.

SmartCPC & SmartCPM: More Control Over Automation

Smart models from RollerAds take automation one step back in favor of more control over your list of traffic sources. They are based on tried-and-true Cost Per Click (CPC) and Cost Per Mille (CPM) models, but are AI-enhanced to improve one’s budgeting.

Both SmartCPC and SmartCPM automate and optimize bidding IRL, which helps preserve one’s sanity when running multiple campaigns. Moreover, you can improve your ROI by bidding just enough to win over a click or impression. Finally, you can set up extra caps on the maximum bid size to ensure the algorithms don’t secure some Pyrrhic victories for you.

Besides automated per-zone bid adjustment, you can use a slider to fine-tune your bidding approach, choosing between budget protectionism and broader access. You can also set up whitelisted zones with custom bidding options, just because you know better. Smart models are an ideal pick for exploring new GEOs or if you just feel exhausted from micromanaging the settings of several active campaigns.

Traffic Presets: There Is Nothing New Under the Sun

Traffic presets serve as ready-to-use whitelists with proper settings to work with a particular GEO or vertical. Made and curated by RollerAds specialists, traffic presets save you time on campaign creation. Unlike the two aforementioned features, they rely on professional expertise, rather than artificial intelligence.

To access the default presets, log into the RollerAds platform, create a new campaign, pick an ad format, choose your bid model, and opt for one of 100+ presets available.

Creatives Library: Free Spy Tool for Affiliates

Creatives Library is an in-house tool of RollerAds, serving as a repository of pre-tested creatives with high CTR for various verticals, including eCommerce, utilities, sweepstakes, antivirus software, utilities, nutra, and some others. To put things bluntly, this is their proprietary spy tool, which can be accessed for free by all the affiliates registered — unlimited access and no extra fees.

All of the promos are up-to-date and filterable by GEO, device, language, and some other settings to help you get just the right picture. Most importantly, Creatives Library doesn’t use RollerAds advertisers’ creatives.

Auto-Generated Creatives for Software & Utilities

Limited to Software & Utilities, auto-generated creatives are the best solution when you need tons of unique creatives ASAP. They are AI-based and optimized for high CTR in each target zone.

In-Depth Targeting Options: Maximum Precision

While this feature might seem pretty basic, its absence becomes noticeable, so it’s worth mentioning. With RollerAds, you can target your audience by a myriad of filters: IP range, GEO, mobile carrier, connection type, subscription age, browser type & version, browser language, device type, operating system, feeds & zones, and dayparting. On top of that, you can choose whether you’d like to include proxy traffic or not—all to meet your KPI better.

CPA Optimization: Lightweight Version of CPA Goal

Your mistrust in delegating everything to AI can be justified, which is why RollerAds maintains CPA Optimization, the predecessor of the aforementioned CPA Goal. Instead of taking full control over campaign optimization, this feature lets you disable underperforming zones solely.

For the feature to work, you need to set up S2S postback, so that all the conversions are reported. Once your campaign is set up, you can either go with the recommended settings or input some custom criteria for deactivation. By default, zones are turned off if they don’t convert over a certain timespan, e.g., 7 days. Also, zones are disabled if conversion costs exceed a predefined value after spending a particular sum of money.

Pair CPA Optimization with either SmartCPC or SmartCPM to improve your traffic acquisition capabilities. And don’t forget to whitelist the best zones manually, as the system can only exclude the bad ones.

Closing Words

The last bit of RollerAds’ competitive advantage is the synergy between all of the aforementioned features: you can access them all on a single platform. Moreover, we’ve named only the most prominent ones, but there are more minor features that you might find particularly useful.

Access them all by registering on RollerAds. Coupled with their exclusive traffic sources, these quality-of-life improvements make traffic acquisition better and simpler. Best tools for the best partners!

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