RichAds Launches Native Ads in Telegram

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RichAds is launching an innovative advertising format — native ads in Telegram mini apps — in September 2024. It’s the first time affiliate marketers can run ads in Telegram’s mini apps using an advertising network. Furthermore, there will be no GEO restrictions.

Telegram is an actively developing messenger with millions of users worldwide. In 2021, the service enabled ads to appear on its channels. Only certified agencies could launch them.

RichAds release gives marketers an exclusive opportunity to run Telegram ads through personal accounts with a minimal deposit of $150. Ads will appear in Telegram’s mini apps natively.

Telegram traffic at RichAds counts more than 70+ million potential users worldwide. Ad network offers a wide variety of targeting options for native ads in Telegram mini apps. In RichAds minimal price for the new format starts at $0,015 (CPC). The regions ranked highest by traffic are Europe, the CIS, India, and Africa.

By implementing the new format, the company plans to attract advertisers from a variety of verticals: e-commerce, apps, finance, SaaS services, EdTech and webinars.

Read the interview with RichAds’ CPO Evgeny Kuznetsov about the new ad format and its features on the RichAds blog.

RichAds is an ad-tech holding that has been on the market since 2014. The advertising network offers 6 ad formats: push, in-page push, pops, direct click and native ads including Telegram mini apps.

The network operates in over 200 countries and delivers 5+ billion ad impressions per day. RichAds advertising network is known for its flagship ad optimization features such as Target CPA and Microbidding and top experts to support clients’ advertising campaigns.

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