Trends and restrictions in Gambling 2025: RichAds insights

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According to The Business Research Company, Gambling market size with grow from $572 billion in 2024 to $618 billion in 2025, making the niche really profitable for affiliates as the revenue only continues to grow.

To make your iGaming campaigns even more profitable in the competitive market, RichAds ad network team will share trends on Gambling ads in 2025 as well as highlight upcoming restrictions for affiliates to be aware of!

GEO restrictions for Gambling ads in 2025: what to expect

The overall market trend for different GEOs in 2025, from Tier 1 to Tier 3, is the strengthening of the laws and regulations for Gambling operators.

RichAds has compiled a list of most burning and expected regulations of hottest GEOs in iGaming affiliate marketing and will explain the upcoming laws in short.

• Brazil.
  

From 2025 the market will face new restrictions —- lotteries from Rio de Janeiro state (Loterj) won’t be able to give operators the licences that allow them to work all over the country. So iGaming operators will need to pay more and get federal licences, not state ones.

• India. 

Indian Supreme Court has temporarily suspended the collection of the GST retrospective tax relating to the turnover rates from 2018. The application of a 28% rate to gaming companies has led to significant difficulties in the industry. The final decision will be made before March 18, 2025, which could dramatically change the future of the sector in India.

• Peru.

From 2025 the cost of licenses for online operators in Peru is tripled, and all Gambling transactions are subject to an additional 1% excise tax. These changes came into effect in January 2025.

• the USA.

In the United States, the Model Internet Gaming Act is being discussed. It could create unified rules for iGaming operators in all states. Key provisions include taxation from 15% to 25%, a ban on using credit cards for deposits, as well as restrictions on advertising. The bill is currently under public discussion. 

• Thailand.

Good news here! The Thai government is finalizing a bill aimed at legalizing online gambling. The new legislation is all about giving licenses to operators, which should help bring shadow operations into the country’s legal economy. In January 2025, casino games legalization for tourists was already approved.

Traffic sources and top GEOs for 2025

As mentioned above, Gambling niche may face special restrictions on some GEOs, so RichAds team recommends choosing sources that have 0 ban chance as well as a loyal content policy for creatives.

There are three main traffic sources that combine the aforementioned factors and are perfect for Gambling, from RichAds expertise: Telegram ads in mini apps, push and pop ads. You’ll also find best GEOs per format for iGaming at RichAds, stay tuned!

Telegram ads in mini apps

This is a new format on the market, such Telegram ads remind push ads when used with banners or in-page push ads without.

There are three variations at RichAds —- embedded and interstitial banners as well as push-style ads, soon video ads will be available. Such ads appear in Telegram mini apps, bots, tap-to-earn games or clickers and do not have strict moderation policy like official Telegram ads.

Example of Telegram ads at RichAds

Why test Telegram ads by RichAds specifically for Gambling?

There are 4 simple reasons:

1. Trending format.
   This type of ads is really fresh, so there’s no ad blindness and really high CTRs for iGaming offers and creatives, as users haven’t seen such ads before!
2. No content limitations.
   In comparison to strict official Telegram ads, these types of ads do not have any harsh rules and are perfect for any iGaming offers.
3. The price is really affordable.
   You can buy ads on CPC basis, starting from $0.02 per click at RichAds.
4. Access to Premium users and selection by motivation.

Unlike official Telegram ads, this ad type allows to target Premium users as well as motivated and non-motivated audiences.

Trending GEOs for iGaming on Telegram ads at RichAds:

• Russia
• Nigeria
• Turkey
• India
• Indonesia
• UK

Push Ads

This format is a proven one, it’s on top for Gambling offers promotion via RichAds since the very start of the platform. Apart from being a proven format, it has really decent prices per click, starting from $0.005 for Tier 3 GEOs that have really high volumes for iGaming offers.

Among its other benefits we can highlight the possibility to use any text, icon, or banner without any censorship, unlike Google or Facebook ads, for instance.

Trending GEOs for iGaming on push ads at RichAds:

• India
• Thailand
• Bangladesh
• Indonesia
• Malaysia
• Russia

Pop Ads

This ad format can be called the easiest for Gambling offers as it doesn’t require any creatives apart from the classic landing page, it can also contain any text/image as the moderation policy is really loyal.

It’s not only the most effortless format, but also the least expensive one at RichAds, with CPM starting from $0.5 for Tier 3 and $1 for Tier 1. Affiliates love using it for iGaming offers as pop ads are impossible to miss and casino players are usually prone to make impulsive decisions which make them a perfect match.

Trending GEOs for iGaming on pop ads at RichAds:

• India
• Indonesia
• Bangladesh
• Peru
• Pakistan
• Romania

Gambling promo materials ideas in 2025

Though Gambling is becoming more and more competitive, there still are some universal approaches that work nice on most formats and have high CTRs.

RichAds team has made a few examples that will be especially effective for push and Telegram ads and have high CTRs.

• Direct message imitation. Creates a personalization approach and gives a trustworthy vibe.
• Exact sum mention. As old as the universe, yet it actually attracts many players as everyone is in constant search of generous bonuses.
• Brand name application. If your offers’ brand is popular on the chosen GEO, make sure you mention it in texts and logos.
• Emojis usage. It creates an emotion of happiness from winning and attracts the attention of users.
• Highlight payment methods. If your GEO has some hard times with common payout methods, make sure you mention local ones.
• Point out the peculiarity of your brand. Those can be bonuses, some special safet for players, games variety or quick withdrawals.

Trends in Gambling offers launch: RichAds insights

Finally, let’s see how to actually launch Gambling offers and do it profitably in 2025.

RichAds team highlights several main principles of a successful iGaming campaign:

1. Do pre-research on a chosen GEO.

   Make sure you find out about laws, restrictions and payment methods in advance to choose a proper traffic source.

2. Always remember about A/B testing.

   It’s not enough to test 1-2 approaches, it’s better to test from 5 and more creatives or landing pages to find the one for your target audience.

3. Start with Premium traffic.

   When launching an ad campaign via RichAds it’s better to start with highest CR traffic — those are sources that belong to Premium group and do guarantee a success.

4. Apply AI optimization.

   RichAds uses AI to make the optimization effortless and dead easy. Apply tools like Target CPA, Performance Mode and Automated Rules to get rid of too expensive sources and target only converting ones —- all automatically.

5. Be smart about bids and budgets.

   Ask your managers for the best bid for this or that GEO not to waste the budget in one day yet get enough volumes needed for a test.

   A hint from RichAds team —- test at least 10 desired conversion prices to get the full image of the campaign performance.

Conclusion

Keeping up with the iGaming trends is a must for any affiliate who wants to launch ads in the niche as it’s highly competitive and has constantly changing regulations.

With the recognition of the best iGaming source by SiGMA, RichAds ad network is certainly a reliable source of Gambling traffic, their Telegram ads can certainly be called the most trending source for iGaming offers in 2025, that’s definitely worth trying!

The guys do keep abreast of all trends — don’t hesitate to register and start working with RichAds!

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