In today’s digital landscape, influencer marketing plays a crucial role in successful marketing strategies. Everywhere you turn, influencers are dictating what people should subscribe to.
So if you’re looking to jump into the bandwagon and market your business through influencer marketing, then you’d be happy to know that you won’t have to go further than Semrush to fill your needs. There’s this one app in Semrush that can cater to influencer marketing, and it’s none other than Influencer Analytics.
Key Takeaways
- Influencer Analytics is one of the many apps within Semrush’s AppCenter, specifically designed for those who would like to focus on influencer campaigns.
- If you have Semrush, access to the app will require a fee of $169 per month, with options to add Campaign Management or Competitor Analysis ($69 and $129, respectively). The price is higher if you are using it as a standalone tool (outside of Semrush)
- Probably not the best for beginners, but still user-friendly enough for anyone to navigate through the suite pretty easily.
- Compared with its competitors, Influencer Analytics is at a good price point, considering the functions and features that it has.
What Is Influencer Analytics?
Influencer Analytics is a research intelligence platform that helps you find the coolest influencers for your brand across various platforms like YouTube, Instagram, Twitch, and TikTok.
But it doesn’t stop there — it also works like your personal statistician. With its Influencer Analytics feature, it analyzes the performance of the influencers you are eyeing and even keeps tabs on campaigns your competitors are throwing out there.
To top that all up, it’s a standalone app that’s included in Semrush‘s Appcenter, a powerhouse of digital marketing tools. This means while Influencer Analytics takes care of your influencer marketing needs, you can leverage other Semrush tools to handle the rest of your digital marketing strategies.
Influencer Analytics Features and How to Use Them
In this section, we’ll be covering everything from its powerful influencer analytics to its efficient search functionality, not forgetting its comprehensive campaign management and reporting capabilities. Let’s start.
Influencer Discovery
Instead of manually searching and “stalking” influencers on your preferred platforms, you can instead utilize advanced search filters on Influencer Analytics to find influencers based on demographics, interests, location, or engagement rates.
To identify genuine influencers (and avoid fake accounts) with an active and engaged audience, all you need to do is explore the dashboards within the app.
There are two ways to find influencers using the app, and these are by:
- Filters
With Influencer Analytics, discovering relevant influencers for your brand or campaign is as easy as pie. You can filter through influencers using over 30 data points to find your ideal match.
Want influencers from a specific country or who broadcast in a particular language? No problem!
You can also refine your search based on demographics, Engagement Rate (ER), likes, and number of subscribers. This way, you can target the right audience by collaborating with influencers whose followers align with your desired demographic.
And if you’re working on a specific budget range, then you’d be happy to know that with Influencer Analytics, you can filter influencers based on their price range. You can also do the same based on number of views and average online presence.
With this, you are assured that you’re investing wisely and getting the most value for your money while still finding a worthwhile ad partner.If you already have a channel in mind that you would like to check out, simply type in the name in the search bar. This function will give you a quick overview of the influencer’s channel, with information on its subscriber count, view count, and other factors.
- Keywords
Another method to find influencers who are relevant to your brand is by typing a few keywords. The results are videos, streams, and posts of influencers who are already talking about topics that align with your brand or campaign.
But it doesn’t stop at videos — you can also search for influencers by hashtags or keywords in posts across various influencer marketing channels.
Full Influencer Profile
Influencer Analytics is like your personal influencer detective, providing you with a wealth of information about each influencer. It’s about making sure you’re not just inviting any influencer to your promotions, but the ones who’ll truly make it a memorable one.
First off, Influencer Analytics provides detailed audience demographics. This includes the influencer’s follower count, their audience’s age range, gender distribution, and geographical location. So, you don’t just know how many people they can reach, but who these people are.
Then, it gives you a breakdown of the influencer’s engagement rates. Likes, comments, shares — it’s all there! You’ll get to see how active their followers are, and how likely they are to interact with the influencer’s content.
Influencer Analytics also shows you the influencer’s post frequency and average views per post. This way, you can gauge how consistent they are with their content and how much attention they’re grabbing.
It likewise provides an overview of the influencer’s content themes and categories. Whether they’re into gaming, beauty, fitness, or cooking, you’ll know if their content aligns with your brand.
Lastly, Influencer Analytics keeps an eye on the competition for you. It shows you what other brands the influencer has worked with. This is super handy for checking if they’ve partnered with any of your competitors.
Campaign Management
As an all-in-one influencer marketing platform, it enables you to organize numerous campaigns in a straightforward and convenient manner.
Influencer Analytics’s campaign management tool is like your personal command center for influencer marketing. It lets you strategize, run, monitor, and analyze influencer marketing campaigns. Plus, it serves up fresh-from-the-oven, real-time updates on how your ads are doing, helping you make decisions that are as sharp as a tack.
From the main Campaign Management page, you can create and view folders, and launch or archive ad campaigns. This central hub gives you a clear overview of your influencer marketing efforts and allows for easy navigation and management of multiple campaigns.
Influencer Analytics goes beyond just helping you manage your campaigns — it gives you the power to truly understand them.
With its influencer marketing performance feature, you can dive deep into the statistics of your campaigns. This means you’re not just seeing what’s happening, but also why it’s happening and which influencer or ad campaigns are sending you the best results.
Competitor Analysis
By gaining insight into your competitors’ influencer marketing strategies and based on the Influencer Analytics’s analysis, you can then restructure your ad campaigns to suit your needs.
You can also benchmark your influencer marketing efforts against competitors by analyzing their strategies and performance metrics. It helps you identify potential collaboration opportunities by exploring the influencers your competitors are working with.
It’s like an influencer marketing spy tool minus the manual stalking. As such, you can stay ahead of the curve and make informed decisions by uncovering industry trends and emerging influencers with relative ease.
Top 100 Lists
Don’t know where to start in your search for the right influencer? Start by checking the top performers.
The platform provides a comprehensive list of the most followed accounts on these platforms, along with detailed insights about each of them. This includes information about their engagement rates, account quality, estimated price, and more.
There are four main lists available, and these are:
- Top 100 quality accounts (popular influencers across all 4 social media giants)
- Top 100 videos (Youtube)
- Top 100 streams (Twitch)
- Top 100 posts (Tiktok)
Cross-functionality: Direct Integration with Semrush
While Influencer Analytics is a standalone tool, it can be directly connected with Semrush for influencer marketing. You can access the App through your Semrush dashboard by clicking on the AppCenter tab.
Semrush offers a 14-day free trial of their Guru plan, providing tools for SEO, content creation, advertising strategy optimization, and detailed analytics reports. Read the detail about Semrush free trail here.
Influencer Analytics Pros and Cons
Navigating the world of influencer marketing can be a tricky task. That’s why it’s important to understand the strengths and potential drawbacks of the tools you’re using, such as Influencer Analytics.
Pros:
- You can save time and effort using the comprehensive influencer discovery and analytics built into the system, since everything you need to know about influencers campaigns are accessible with a click of a button (bonus: these are all displayed within an easy-to-understand user interface)
- It will be easier for you to stay ahead of competitors, since the app will automatically present you with your competitors’ online marketing strategy, and from there, you can figure out which part of it works well and which once you could adopt for your own business
- You can check your strategies’ performance and analyze the influencer marketing campaigns you are running on various platforms.
Cons:
- The extensive range of features might be a bit overwhelming for new users, especially if you are new to influencer marketing and/or data analytics. You can easily overcome this by exploring and trying out each feature.
- The tool’s effectiveness depends heavily on the availability and accuracy of data that can be accessed from the influencers’ public info, so data reliability might vary across platforms.
- The pricing plans might not be the best for smaller agencies and brands with tight budgets, but it could be a good investment if you want to see your business grow.
Influencer Analytics Verdict
Influencer Analytics offers a powerful set of tools to streamline your influencer marketing efforts and potentially save you money. However, it’s important to consider factors such as the learning curve, data reliability, and pricing suitability before deciding to adopt this comprehensive solution.
It could be a game-changer for your influencer marketing strategy, but remember to take it for a test drive first to make sure it’s the right fit for you. If not, the costs can just as easily rack up!
Overall Rating: 4.0
Features: 5
Compared with similar apps like Brand24 and NeoReach (which are mainly focused on tracking brand mentions across channels), Influencer Analytics offers a more powerful set of tools and features that specifically allow you to check influencers performance, thoroughly assess a social media channel, structure and advertising campaign, and automate manual tasks.
These are features that are heavily used by successful brands and would otherwise be unavailable to a small business.
Ease of Use: 4.5
While it’s not the easiest to use if you are just starting to figure out how to run advertising campaigns, its user interface and user experience rank better than your average influencers discovery platform.
However, once you get past the initial stages of exploring Influencer Analytics, you can easily take advantage of its automation features even if you do not have a technical background.
Support/Knowledgebase: 4.0
While Influencer Analytics provides regular updates and improvements, including new features that adapts to the evolving influencer marketing landscape, such information can only be accessed within the Influencer Analytics platform with a subscription.
Price: 3.5
Similar platforms like HypeAuditor do not provide any estimated pricing right away unless you specifically ask them for it — which is why I truly appreciate Influencer Analytics’s transparent pricing. For a fixed monthly price, you can get a business suite for all your influencer marketing needs.
However, even with a paid monthly subscription of $169, you still don’t have access to the full features. For Competitor Analysis and Campaign Management, you would have to add $129 and $69 respectively per month for access.
You also need to buy tokens to view Instagram influencers’ profiles. So the more Instagram influencers you want to look into, the more expensive your research gets.
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