Why are Pop Ads so Popular in Advertising?
If there’s one ad format you gotta get behind if you wanna make some serious cash, pop ads is it.
Not only can it make money faster than almost any other ad type, but it’s also a format that’s super easy to use and provides a great entry point for affiliate marketing newbies.
With conversion rates up to 9.3% for the top 10% performing popups, with an industry average of 3.1%, they can offer a significant boost to your ROI.
(Image credit: SumoMe)
We’re gonna look at how you can use pop ads to promote your offers and create high-converting, profitable campaigns.
But first, let’s look at what pop ads actually are.
Pop ads are an ad format that you’ve probably seen many times before.
They are split into two categories:
- Popups: You’ll see these when you click a link on a site and you get a new window on top of the page you clicked on.
- Popunders: These are more sneaky and load under the page you are visiting and are usually found when you close the window above it. This is a popular format and is used by many of the top networks.
They are used with lots of different offer types but typically you’ll see them with pin submits, sweepstakes, mobile apps, vouchers, gambling, finance and leadgen offers.
This ad format originally started being used on desktop but has more recently been killing it on mobile, where there are typically higher payouts than in other formats.
One of the reasons it’s so popular among affiliate marketers is because you can get a campaign up and running quick and fast and start seeing results right away.
Pop traffic also tends to run cheaper than some other formats and the entry threshold is low.
With just a few tools and the right knowledge, it’s easy for anyone to run these types of offers.
The downside?
You’re gonna find that pop ads have a lot of competition in almost every niche.
This means you’ll be competing with top affiliates for similar offers to the ones you wanna promote.
The solution?
Get creative with your ads and landing copy, and bid on keywords that may be less competitive in your niche.
Run a few different offers and pick the winners.
Make sure your ads are highly targeted to the audience that will convert for your offer by specifying the location, device, OS and browser you wanna target.
You’ll also need to choose the right cost model for your campaign and set frequency caps to make sure you don’t chase away your audience.
One thing you’re gonna want to stay on is making sure your ad stays relevant.
How so? Let me explain.
The thing to realize about pop ads is that they’re an interruptive type of ad.
This means that a pop ad interrupts the visitors’ journey and gets in their face before they can reach the page they wanna see.
So, visitors won’t necessarily gonna be interested in some pop ad that interrupts them from reaching the page they wanna look at.
For instance, let’s say they’re trying to reach a tech site. In that case, hit them with a pop ad for an iPhone sweepstake offer.
If it’s a health site, then throw out a coupon for a gym membership.
See how that works?
How you deal with this is up to you but you should get creative and give the user a reason to get interested in what you are showing them.
This type of inventory has huge potential for mobile affiliates but it’s up to you to make it work.
Think about what makes the most sense for the user and you’ll be well on your way to a high converting campaign in no time!
What is a Pop Ad Network?
Now, let’s look at pop ad networks and how they work.
This is where you’re going to run your ads.
We’ll look at how to start your own pop campaign further ahead but first let’s get into networks and why you need them.
So, a pop network is basically your traffic source for the campaign.
It’s where you’ll run your ads and pay for your traffic.
There are two types of pop networks to be aware of: those that specialize in pop ads and those that include popup or popunder formats in their platform.
You’ll also find networks that focus on specific niches that also have pop ad formats.
A lot of this is gonna depend on your offer and how you structure your campaign.
You’ll also wanna test your ads on different traffic sources to find the best performing network for your offer and you’ll notice that some will perform better than others, and some are more suited to the offer you wanna run, based on the publishers on their network.
You can start to optimize your campaign by pausing the traffic sources that aren’t converting for you and focus on the ones which are.
All the networks below are great options for mobile pop ads, so make sure you visit them all to get a feel on the differences between them and what sort of traffic you might wanna run to your offer.
You’re also gonna find that some networks are more competitive than others for your niche, so make sure you test and optimize your campaigns before committing to a large ad spend.
Scale in slowly and measure your results to make sure you maintain a healthy ROI across all your campaigns.
So let’s take a look at some of the best pop networks you can use as traffic sources for your popup and popunder ads.
How to Choose Offers for a Pop Ad Campaign?
So, there you have it!
Your success depends not only on your offer but also on your landing pages, competitive research, and tracking solution.
It’s about how well you optimize your campaign for a profitable ROI, as much as what offer you choose to run.
But even before you choose your offer there’s something you need to be aware of.
You need to think about what type of traffic you wanna attract.
If you get this part wrong you may end up using the wrong offer for the ad format.
Let me break it down for you.
Just because an offer is popular doesn’t mean it’s the right one to use as a pop ad.
You first wanna think about your visitors and if this offer is likely to convert for the sites they are on.
The best approach is always to match the traffic source to the offer and market it accordingly.
Learn about the types of publishers you’re gonna find on different pop networks and think about the types of visitors you wanna attract.
What niche are you in?
How will the offer connect with your target audience?
Is the offer gonna work with a popup or popunder format?
Then, once you’ve chosen your offer, you’ll find an angle that makes sense in the context of the visitor’s journey.
Sounds simple, right?
Get this part right and you’ll be well on your way to making oodles of cash!
As we’ve mentioned above the top converting offers for pop campaigns are:
- PIN submits
- Sweepstakes
- Coupons & Vouchers
- App installs
- Gambling
- Finance
- Leadgen
You’ll find all these offer types can work well for pop ads and can lead to high converting campaigns at Mobidea.
Once you’ve chosen your offer, you’re gonna need all the other tools at your disposal as an affiliate marketer to make your campaign a success.
If you haven’t already done so, now’s a good time to head over to our CPA marketing guide for a complete look at how to make it in the business.
Remember to always track your performance across different traffic sources with ad tracking software like Voluum to optimize your campaigns and then scale up accordingly!
See also: Recommended Affiliate Marketing Tools
Now, let’s check the list of ad networks!
List of the Best Pop Ad Networks
1. Adcash
Cost Model(s) – CPA, CPC, CPM
GEOs – Lots of GEOs and targeting options but you may find yourself pushed for traffic from some GEOs
Adcash is an online advertising platform with 100+ RTB partners and 10+ billion ad requests a day. It’s is a popular favorite with mainstream affiliates specializing in desktop and mobile popunder traffic.
The pop ad network has a great amount of traffic with worldwide coverage, you’ll just need to find the sweet spot to get the best performance.
There’s a good range of optimization and tracking tools, including user interest targeting – which matches your ad to the people most likely to click.
The pop ad network features competitive pricing and unique performance goals to make sure that your campaign stays on track.
Tracking is by Global Postback URL (S2S) and there’s a bunch of available tokens you can use to identify top-performing ads.
Adcash has lots of GEOs and targeting options, but you may find yourself pushed for mobile traffic from some GEOs for which you may wanna use the connected SSPs.
Advertisers can use the platform’s CPA target to lower their bids and improve their ROI.
Pros
- Connects to most popular SSPs
- Powerful CPATarget
- Very responsive support
Cons
- ISP targeting can be difficult to get right
Read our full Adcash review here.
2. PopAds
Cost Model(s) – CPM
GEOs – 40 countries including North America, Southern Asia, India, Western Europe and Australia
PopAds was established back in 2010 and continues to be a leader in pop traffic to this day.
The ad network exclusively focuses on pop ads and allows you to set your budget, target your visitors, control your rates while giving you full control over your traffic quality and speed of delivery.
You can create ads for both Adult and Mainstream offers and choose from a range of pop ad formats. These include Popunder, Popup, Tabunder, and Tabup.
There’s traffic in over 100 countries including many Tier 1 Geos such as North America, Western Europe, and Australia.
PopAds is bot-free, has category and keyword targeting options, and converts like crazy in popular verticals.
Pros
- Huge volume of traffic
- Can target traffic by quality rating
Cons
- No personal account manager
- Works best with desktop targeting
3. Adsterra
Cost Model(s) – CPC, CPM, CPA, CPL, CPI
GEOs – 190 GEOs targeted, mobile & desktop, advanced targeting
Adsterra is a world-known ad network with a Unique Partner Care approach and a decade-long presence in digital advertising. It serves over 35 billion ad impressions monthly, achieving 1.5 billion conversions annually and boasting up to 20% CTR.
Popunder is Adsterra’s very first advertising format. They offer various ad formats, but the Popunders have always been the most prominent — providing the most significant amounts of traffic and profit.
Top verticals that thrive on Adsterra Popunder traffic: iGaming, E-commerce, Apps, Utility, Software, and Entertainment verticals.
Other ad formats: Social Bar, Interstitials, In-Page Push, Native Ads, Banners, and Smart Direct Link (for publishers).
With worldwide coverage in 248 GEOs targeting mobile & desktop users and a network of 35K+ direct publishers, you’ll find plenty of high-converting traffic for your offers.
Malware, redirects, unsolicited downloads, and alerts are strictly prohibited at Adsterra.
Pros
- Easy to get started
- Run campaigns on SSP or with a manager
- 20+ filter targeting options
- 100% genuine traffic from 248 geos
- Unique Partner Care Approach
- Smart tools for campaign management and optimization: Traffic Estimator, Traffic Chart, Offers
- Wishlist, Smart CPM, CPA Goal, Pricing Tokens, Custom Bid
- Easy API and tracking integration
Cons
- No demographic targeting
Check out our full Adsterra review here.
4. RichAds
Cost Model(s) – CPM
GEOs – Global reach with over 220 countries
RichAds offers premium pop traffic from $0.5 CPM and a global inventory of high converting publishers.
Advertisers can benefit from improved targeting and kick-ass automation that makes setting up and optimizing campaigns a breeze.
Bids are highly customizable using the platform’s Micro bidding technology, while the advanced Automated rules, Performance mode, and the TargetCPA ad-tech make for an exceptional ROI (up to 300%).
You can even launch campaigns on Premium traffic and get the highest CR ad campaigns.
There’s also pre-built whitelists to give you a head start in all top verticals, including Gambling, Betting, Software & Utilities, Crypto, Nutra, and Dating.
You can fund your account using various payment methods from just $100 up to $3000 and more, which includes full support from the RichAds team of professional experts.
Pros
- 5B+ impressions per day
- Premium sources with incredibly high CR
- Expert’s support (ready-made whitelists, custom creatives for your offers, turn-key ad campaigns)
- Target CPA for the best bids and HQ traffic (300% ROI with auto-optimization)
- Flagship features: Optimizer, Predictor, Multiformat
- Adult traffic with no restrictions
Cons
- Unable to block sources from reporting tab
5. PropellerAds
Cost Model(s) – CPM
GEOs – Over 150 Geos in tiers 1-4
PropellerAds was founded in 2011 and still has a reputation of being the king of pop.
The ad network has over 3 billion daily ad impressions in 195 Geos, and works with all popular verticals including finance, forex, e-commerce, mainstream dating, nutra, sweepstakes, betting, games, gambling, and crypto.
You’ll be pleasantly surprised at the amount of advanced targeting options you can use with your campaigns, and the low minimum deposit and cheap bids makes PropellerAds a great ad network for pros and newbies alike.
Pros
- Good source of quality traffic
- Performs well in most of the verticals
Cons
- Account manager only for Platinum advertisers
Read our PropellerAds review here.
6. AdMaven
Cost Model(s) – CPV, CPM, CPA
GEOs – Worldwide traffic, delivers ads on both mobile and desktop devices
AdMaven is an advertising network that has been in business since 2010. It delivers more than 500 million pop impressions a day, so advertisers have a lot of traffic to work with.
The lowest possible CPV bid in AdMaven is $0.0002 (translates to $0.20 CPM), although you need to bid at the recommended rate to receive adequate traffic for your campaign. The recommended rates change frequently and are dependent on the geolocation and device type (mobile, desktop, and Mac OS X).
If you want to adjust bids manually, you can do so on individual publisher feeds — you can enable/disable feeds or adjust bids based on the percentage of the default bid.
The platform is easy to use but is quite basic. If you’d like more click information on the traffic you receive, using a third-party tracker is necessary.
The best performing verticals in AdMaven include download-oriented offers such as Browser Extensions, Utility Apps, APKs, Installers, VPNs, E-commerce, Search Engine offers, Trading, Casino, and Sport bets. Their traffic also works great for Content Arbitrage.
The minimum deposit is $50 and can be funded via credit cards, Paypal, Paxum, Payoneer, Webmoney, and Capitalist. You can also top up using wire transfer for a minimum of $200, or Bitcoin and USDT for a minimum of $1,000.
Pros
- Good traffic quality
- Works with more than a dozen offer verticals
- Easy campaign creation process
- Low minimum deposit
Cons
- Very basic reporting system
- Unusual user interface
7. TwinRed
Cost Model(s) – CPM, CPC
GEOs – Worldwide inventory. Performs well in Tier 1 & Tier 2 GEOs
TwinRed is a self-serve adult popunder network that has global inventory and an abundance of exclusive dating traffic. You’ll discover a high click-through rate in top tier Geos, along with high converting premium traffic.
The platform has excellent tracking, and easy-to-use custom tools that make fine-tuning your campaign performance pain-free.
TwinRed also offers the Interstitial ad format, which share a lot of features with pop ads and may be preferable for advertisers in some cases.
The network has good performance in top Geos and you can target RON or choose specific placements for your ads.
It’s easy to edit your zones and bids and use the advanced targeting options to take control over every variable used in your campaigns.
Pros
- Offers the Interstitial ad format
- High volume of traffic
- Converts well with adult, VOD, and games offers
Cons
- May not be the best all-rounder
Check out our TwinRed review here.
8. Push.House
Cost Model(s): CPC
GEOs: 180 countries worldwide
If you’re hunting for adult pop traffic, you’ll want to hear about Push House. I’ve tested quite a few networks, and this one’s on-click ads have some interesting potential.
You’re looking at around 5 million pop clicks daily here. Not the biggest player in the game, I’ll admit, but don’t let that fool you — there’s plenty of room to scale if you know what you’re doing. They cover both mobile and desktop, giving you flexibility with your campaigns.
However, before topping up your account, make sure you check the Network Volume first since its traffic is concentrated in less than 50 countries in the world. Traffic from other countries is very little.
They do have solid volume in some pretty lucrative markets. We’re talking India, US, Indonesia, and Taiwan. If you’re running adult offers in these GEOs, you’ll find enough traffic to work with. They also have a bit of mainstream traffic, with less than 100 thousand clicks a day.
The targeting system? It does exactly what you need it to. Pick your GEO (country and city), choose your device types, dial in your OS, browser, and connection settings and you’re ready to roll. Carrier options are available if you choose 3G/LTE. No unnecessary bells and whistles, just the targeting options that actually matter for onclick campaigns.
I’ve got to say, the dashboard is refreshingly straightforward. You won’t waste time figuring out where everything is — it’s all right there. Set up a campaign, check your stats, adjust your bids. Done. If you’ve ever pulled your hair out over complicated interfaces (and who hasn’t?), you’ll appreciate this.
They also have S2S tracking integration. It works seamlessly with all the major trackers, so you can actually see what’s happening with your campaigns without jumping through hoops. If you’re worried about tracking nightmares, you won’t experience that here.
Automatic Rules have recently been added as well, so you can let the platform optimize your campaigns while you’re away.
About their CPC rates — they’re actually pretty cheap. The lowest minimum bid I’ve seen is $0.00001, while the highest maximum bid for a Tier 1 country is $0.005. That’s rather cheap compared to how intense the competition can get in other countries. This is a really good thing, so I suggest you try it while other advertisers are still on the fence.
Pros
- Good volume in Tier 1 and Tier 2 countries
- Clean interface that doesn’t waste your time
- Quick and easy campaign creation
- Straight to the point targeting
- $50 minimum deposit
- Automatic rules now available
Cons
- Primarily adult traffic; the mainstream traffic here is low
- CPC bidding only
- Some GEOs are pretty thin on traffic
If this seems interesting to you, read our full Push House review to get a feel of the ad network before jumping in.
9. DAO.AD
Cost Model(s) – CPC, CPM
GEOs – Has traffic from 249 countries
Dao.Ad is a unique advertising network that sets itself apart from other platforms in several key ways. With a daily traffic volume of 880 million views for popunder ads, it offers advertisers an immense reach to effectively target their desired audience.
One of the standout features of Dao.Ad is its ability to allow advertisers to choose the quality of traffic they want. This level of control enables advertisers to optimize their campaigns for maximum effectiveness. Whether you’re looking for high-quality traffic or more affordable options, Dao.Ad gives you the freedom to tailor your advertising strategy to your specific needs and budget.
While the reporting system provided by the platform is adequate, for advertisers who wish to gain a deeper understanding of their traffic, it is recommended to use a separate tracking platform.
The network can easily work with links from the most popular trackers, so advertisers can access advanced analytics and insights that can help them make data-driven decisions to optimize their campaigns further.
In addition, Dao.Ad also offers automated blacklisting. This feature allows advertisers to automatically block sub_id based on data coming from their affiliate network or tracking platform using postback.
This capability ensures that advertisers have more control over the quality of the traffic they receive, resulting in improved campaign performance and ROI.
Pros
- Large traffic volume with over 1.8 billion daily page views across multiple ad formats.
- Diverse range of ad formats
- Flexible targeting options
- User-friendly interface that facilitates easy navigation and campaign creation for even first-time users
- Low deposit requirement of just $50
- Good quality traffic
Cons
- Missing some features we would usually come to expect from ad networks, such as audience collection, creatives split-testing, etc.
10. Galaksion
Cost Model(s) – CPA, CPM, CPC
GEOs – Worldwide coverage, including 160+ countries
Galaksion has been working since 2014, serving up 50 billion monthly traffic impressions to their partners.
Its main feature is clean traffic that comes directly from trustworthy website owners. Galaksion has its own base of trusted partners and an antifraud system that helps the company to provide you only with high-quality traffic.
In this ad network, you’ll find 6 converting ad formats and 10 verticals with consistently high outcomes that will match any of your needs.
The CPA pricing model offered by Galaksion is yet another assurance of its reliability. You pay only for conversions. It means that you can test any offers and verticals without the fear of money loss.
Furthermore, you don’t need to worry about creatives and ROI forecasts anymore. In Galaksion, there’s a free base of ready-made tested creatives with the highest conversion rates and an opportunity to test up to 10 creatives in 1 campaign. Launch a campaign and see which option performs best. And our traffic estimator will calculate traffic volumes depending on your chosen rate, GEO, target, and pricing model.
Pros
- Wide choice of targets: 6 ad formats, 10+ verticals, 9 targeting options
- A free base of tested creatives
- Galaksion provides you with the opportunity to experiment with up to 10 creatives within a single campaign.
- The traffic estimator offered by Galaksion assists you in determining the most suitable rates for your advertising needs.
- A personal manager for everyone
Cons
- No adult traffic
- Limited payment methods
- No live chat
Read our Galaksion review here.
11. HilltopAds
Cost model: CPA, CPC, CPM
Geo: Worldwide
HilltopAds may not be a household name, but it should definitely not be left in the cold when it comes to delivering popunder ads to both desktop and mobile devices. It has a wide range of satisfied customers, including some of the biggest names in the business.
HilltopAds was founded in 2014 by a team of experienced internet marketers. The company has since grown to become a good source of pop traffic, delivering more than 73 billion ad impressions a month across a massive network of websites and apps from direct publishers.
The company offers a variety of features that make it an attractive option for advertisers, including detailed tracking, flexible pricing, and the ability to filter traffic quality. The network also offers a good selection of targeting options, so you can laser-focus your campaigns to reach the people who are most likely to convert.
HilltopAds also provides a traffic estimation tool that helps you evaluate how many impressions or clicks you’ll possibly receive based on your targeting settings and your planned bid. The data is based on the previous day’s statistics.
One of the things that set HilltopAds apart from other networks is their commitment to customer service. They have a dedicated account manager assigned to each client, and they are available 24/7 to answer any questions you may have.
If you’re looking for an effective way to reach a large audience with your advertising message, HilltopAds is definitely worth considering.
Pros
- Detailed tracking
- Flexible pricing
- Good selection of targeting options
- Commitment to customer service
Cons
- Not as well known as some of the other networks on this list
- Quality is not guaranteed
Read our HilltopAds review here.
12. Reacheffect
Cost Model(s) – CPM
Geos – Over 200 countries
Reacheffect brings in unparalleled traffic with over two billion clicks per month, ensuring that your ads reach an expansive audience. It covers more than 200 countries, but its top countries based on volume come from the USA, Mexico, China, Japan, France, and Italy. You’re sitting on a goldmine of high-volume, high-performing regions!
Recommended CPM bids start at $0.7, but it depends on the location.
But Reacheffect doesn’t just stop at the basics. Its platform provides standard targeting options, including device type, operating system, connection type, and browser. Want to narrow it down further? Choose from 35 subcategories to zero in on your ideal audience.
With Reacheffect, you get the all-star support team at your service 24/7. They not only respond to your queries but actively monitor your campaigns to ensure optimum performance. Their auto-optimization tool fine-tunes your campaigns in real-time based on performance data, making sure you get the best return on your ad spend.
If you’d like to opt for CPA payment model, you must first deposit $500 into your account. The daily budget must also be set to at least $30.
Pros
- Over 2 billion clicks a month
- Amazing support team available 24/7 to assist with campaign management and optimization
- Auto-optimization for campaigns with Fixed CPA assigned
- Fast campaign and ad creatives approval time
Cons
- Prices Tab (that’s supposed to show current traffic volumes and recommended bids) doesn’t work
- Has no Help Center or Knowledgebase
13. OnClickA
Cost Model(s) – CPM, CPM Goal
GEOs – 200 million monthly impressions in 240+ countries
OnClickA is a high-performance, self-serve ad network offering premium adult and a bit of mainstream traffic across major verticals. With a monthly reach of over 200 million pop impressions in 240+ countries, it’s got you covered.
Choose from CPM, CPM Goal, and CPA to predict which traffic segments will drive quality conversions at your target price. This is an awesome way to leverage machine learning algorithms and boost your ad performance.
You can set a recommended price for your bids, but make sure to check out the Traffic Chart first to see the minimum prices and expected (available) traffic volume. The platform has an Auto Adjust feature that you can use, which automatically tweaks your campaign bid to the recommended price every 24 hours.
Depending on your target audience, you can choose between Adult or Mainstream categories. Pop ads also let you target users based on niches like Arts & Entertainment, Hobbies & Interests, Automotive, Finance, and even Adult niches.
You can then select your traffic sources. Choose from either RON (Run of Network) or High-Quality traffic options. RON allows your ads to be displayed across all available sites, while Premium traffic focuses on high-quality placements. Additionally, you can add your blacklist/whitelist URLs to target or exclude specific sites. If necessary, you can place individual bids per site in your whitelist.
You can fund your account with just $75, making it accessible for a wide range of budgets. There’s a large variety of global payment methods to choose from, including credit cards, cryptocurrencies, and e-wallets, ensuring a convenient and secure transaction process.
To manage your advertising budget, you should set your limits for either impressions or ad spend on an hourly, daily, or overall (total) basis. This allows for precise budget control and optimization of your campaign. You can also specify any dayparting/scheduling you want to use, ensuring your ads are shown at the most effective times of the day/week.
OnClickA works exceptionally well in many popular verticals, including Dating, Finance, E-commerce, and Adult niches. Its flexible platform and extensive reach make it a valuable tool for advertisers in these fields.
Get our exclusive OnClickA coupon and receive an additional $50 added to the value of your first deposit, giving you an extra boost to start your campaign.
Pros
- High traffic volume
- Good targeting filters, with the option to choose traffic niche
- Straightforward and multilingual interface
Cons
- Limited optimization options
Read our OnClickA review here.
14. ClickAdilla
Cost Model(s) – CPA, CPM
GEOs – Premium traffic with 4.5 billion users in 240+ countries
Clickadilla is a high-performance, self-serve advertising network with premium adult and mainstream traffic in all major verticals.
The network has a daily reach of over 4.5 billion users in 240 countries and offers many ad formats, including popunder, or on-click full-tab ads with high visibility and wide reach.
You can choose from CPM and CPA Goal, which you can use to predict which traffic segments are most likely to drive quality conversions at a target price.
This is a great way to take advantage of powerful, machine learning algorithms and increase the performance of your ads.
You can set a recommended price for your bids, but make sure to visit the traffic estimator tool to view minimum prices and traffic volume first.
You can select from Adult or Mainstream categories, depending on the target audience for your offer. Pop ads also have the option to target users interested in cryptocurrency, which is a nice feature to have.
You can then select your traffic sources. Choose from either RON (all) or Premium traffic, and add your blacklist/whitelist URLs as required.
Clickadilla has excellent tracking capabilities and fully integrates with many leading trackers, including Binom and Voluum.
You can fund your account with just $50, and choose from a large range of global payment methods.
Finally, set your limits for impressions and ad spend and specify any dayparting you want to use.
Clickadilla works well in many popular verticals, including dating, gambling, crypto, and sweepstakes.
If you need any help, you can read the extensive help files, or contact your account manager, who will assist you with the best traffic sources for your offer types.
Click here to sign up with Clickadilla, and get 10% added to the value of your first deposit.
Pros
- High converting, premium traffic sources
- Excellent targeting capabilities
- Full integration with leading trackers
Cons
- Can take time for ad approval
Read our full Clickadilla review here.
15. JuicyAds
Cost models: CPC and CPM
Geo: Has high traffic for any geo worldwide, whether Tier 1, Tier 2, or Tier 3. Its top countries are Japan, USA, China, Indonesia, India, and France.
JuicyAds is a premier self-service ad network for adults. As an advertiser, you’ll have access to a cutting-edge platform that empowers you to create RON campaigns tailored to your specific audience. With its targeting options, you can hone in on niche demographics, device types, and even browser preferences – ensuring your message reaches the right people.
And if you’re interested in purchasing all the traffic from a particular ad spot, its Marketplace is the perfect place to make your move. You can purchase all traffic — both high and low-quality traffic — at one fixed price. Duration options include 7 Days, 14 Days, and 30 Days. If the placement you are interested in is already sold out, you can join the Outbid Auction.
With ad formats including banners, pop-unders, native ads, and even special formats like float ads and in-video ads, you’ll have a lot of options to promote to your target audience.
JuicyAds additionally converts well on an extensive scope of verticals, ranging from online gaming or video games, dating sites, and cams to casino, VOD, and Nutra.
Pros
- Has an immense amount of traffic from anywhere in the world.
- Has publisher websites that belong to the top 10% of adult websites, based on Alexa ranking.
- Gives advertisers the option to run targeted campaigns or buy all traffic from individual ad placements.
Cons
- Direct buy campaigns cannot be stopped once started.
Read our full review on JuicyAds here.
16. ExoClick
Cost Model(s) – CPM
GEOs – Plenty of quality Tier 1, Tier 2, and Tier 3 GEOs with accurate IP ranges
ExoClick is a huge ad network that has a ton of features for creating highly profitable ad campaigns. These include RTB, cost control, behavioral targeting, and advanced traffic targeting.
You can buy pop inventory for both mobile and desktop traffic, and use the detailed reporting stats to optimize your campaigns.
Exoclick helps you reach a global audience and boasts more than 182 billion impressions per month – making it an ideal choice for high-volume ad campaigns.
There’s a wealth of high-quality pubs, huge volume, and high-converting ad spots in all Geos.
Don’t forget to use the SmartCPM feature to maximize your profit potential!
Pros
- Huge volumes
- High converting ad spots
- Detailed reporting stats
Cons
- Not the ideal platform for beginners
Read our full ExoClick Review here.
17. TrafficStars
Cost Model(s) – CPM, CPC, CPMV and DCPM
GEOs – Global inventory of high quality adult traffic
TrafficStars is a self-serve, adult ad network with a global inventory of high converting adult traffic. It focuses on exclusive members area traffic and has high-quality ad placements that are perfect for dating affiliates.
There’s a high-volume of traffic in Tier 1 Geos, but advertisers can also get good results in low-payout countries.
TrafficStars has a great audience targeting algorithm which allows you to create lookalike audiences to find top performing ad spots with the best potential.
You can also use the ad network’s Dynamic CPM cost model which will adjust your bids on-the-fly.
There’s decent tracking and reporting tools but regs can be tough for newbies.
Pros
- Perfect for dating affiliates
- Excellent audience targeting capabilities
Cons
- Traffic estimator can be inaccurate
Read our TrafficStars review here.
18. EZmob
Cost Model(s) – CPM, CPC, dCPA
GEOs – Over 180 Geos across tiers 1-4
Minimum Deposit – $100 via PayPal, Capitalist, Paxum, WebMoney, Payoneer, Wire Transfer, Credit Card. Profile validation is required.
Targeting – GEO, OS, Device, Browser, Language, Carrier, IP, Placement, Dayparting, Frequency capping
Exclusive Bonus – $100 Free for new users.
Established in 2013, EZmob has risen to prominence in the Pop ad network sphere and is known for its comprehensive and user-friendly advertising platform. The network optimizes ad performance and revenue generation for mainstream and adult content advertisers and publishers.
With EZmob, you can access quality popunder traffic and leverage diverse ad formats. A vital feature of the network is the Self-Serve Platform, providing real-time bidding (RTB) with complete control over your campaigns. This allows for quick edits to your campaign with live results, thus enabling swift reactions to market trends and changes.
EZmob ensures a global reach of your campaigns with traffic from over 180 Geos and many targeting options. You have the tools to reach your target audience efficiently and effectively, whether it’s location, browser, device, operating system, or carrier.
For additional insights, advertisers can visit EZmob’s Combos page to learn which vertical, ad format, and country combinations perform best on the platform.
EZmob offers a user-friendly interface, a low minimum deposit, and competitive bid prices. It’s a go-to ad network for seasoned marketers and those new to the industry.
Pros
- Wide range of targeting options and total control of your campaigns
- Reliable and robust Fraud Detection system
- Supportive customer service is available 24/7
- High-quality traffic with global reach
- Affordable minimum deposit and competitive bid prices
Cons
- Some may find the multitude of features and options overwhelming at first
- Limited in-depth demographic targeting
Read our full EZmob review here.
19. MyBid
Cost Model: CPC and CPM
Geo: Worldwide reach, but top regions are Tier-1 countries, Europe, Latin America, DACH, Nordics, and Asia
MyBid is a fully-managed advertising network that’s perfect for affiliates who want to try managed advertising of popunder ads.
MyBid is different from any other managed advertising service because they don’t charge any management fees, so you can keep your costs low while still getting the benefits of a professional service.
With it, you’ll have more time to focus on other aspects of your affiliate marketing business without worrying that your campaigns will run loose.
The offer verticals that perform well for popunder ads are:
- Dating
- Cam offers
- VPN and Antivirus
MyBid’s monthly volume for this ad type is 400 million clicks per month, with a minimum CPC bid of $0.00008. And, with their low minimum deposit of just $100, you can start testing the waters without risking a lot of money.
If you’re an agency, DSP, SSP, or an advertiser who wants to buy traffic in bulk and on demand, you can apply for RTB/XML integration.
Pros:
- Fully-managed ads at no additional cost
- Whitelisting and Blacklisting of placements based on your vertical
- Low minimum deposit ($100)
- Goal-oriented
Cons:
- Can’t make instant changes to campaigns
Read our comprehensive MyBid review here.
20. UngAds
Cost Model(s): CPM and CPA 2.0
GEOs: 190 countries worldwide
With its advanced capabilities and user-friendly platform, UngAds is a strong contender for your go-to source for popunder traffic. Let me explain why.
First off, let’s talk about targeting. UngAds boasts good targeting capabilities that allow you to reach your desired audience with precision.
Whether it’s by geographical location, device type, or even browser, you have the power to tailor your campaigns to meet your exact needs.
It’s like having a GPS for your ads. You decide where you want to go, and UngAds takes you there!
Next up is campaign moderation. UngAds offers fast campaign moderation, so you won’t find yourself twiddling your thumbs, waiting for your campaign to go live.
But it doesn’t stop there; you also get a very supportive account manager who’s always ready to lend a helping hand when you need it. It’s like having a personal guide on your journey through the world of popunder advertising.
Now, let’s talk numbers. UngAds’ pop traffic volume averages 83 million impressions per day.
While this might not be the most impressive volume we’ve seen, there’s certainly enough room for you to scale even with competitors around.
The platform also sports a simple interface that’s easy to navigate.
Even if you’re new to the game, you’ll find setting up and managing your campaigns a breeze. It’s as simple as pie, but without the calories!
Last but not least, UngAds offers rules-based optimization.
This feature allows you to set specific rules for your campaigns and have them automatically adjust based on performance. It’s like having an autopilot for your campaigns, letting you sit back and relax while UngAds does the heavy lifting.
So, if you’re on the hunt for a good source of popunder traffic, give UngAds a try.
With its robust targeting capabilities, fast campaign moderation, supportive account managers, significant traffic volume, simple interface, and rules-based optimization, it might just be the perfect match for your advertising needs.
Pros
- Quick campaign approvals (which can be as fast as 20 minutes after submission)
- Intuitive interface
- Offers CPA option
Cons
- CPA requires at least a $150 test budget
- The minimum daily budget for CPM pop campaigns is $30
Want to learn more about their platform? Check our full UngAds review here.
21. Zeropark
Cost Model – CPM
GEOs – 60+ Billion impressions worldwide available monthly, quality traffic from all T1-T2-T3 Geos
Zeropark has been one of the go-to advertising platform for performance and affiliate marketers since 2011.
What makes Zeropark the number one traffic source for thousands of advertisers is the unmatched inventory size that comes with quality, competitive pricing and the platform’s ease of use.
On a monthly basis, Zeropark offers 60+ billion pop ad impressions from all around the world, available from just $0.0001 per view. You can find traffic for every niche and vertical, while the most popular choices include downloads, ecommerce, betting & gambling, surveys & sweeps, as well as finance.
Thanks to the customer-favorite UI, dedicated support and account management, integrations with popular trackers, and clever optimization tools, Zeropark makes it really easy to find success with your campaigns.
The minimum first deposit is $200, which, aside from the advertising credit, gets you access to live one-on-one onboarding sessions with Zeropark’s professionals.
Upon reaching a certain spend level, Zeropark also provides you with a dedicated Account Management service.
Pros
- Huge inventory size
- Clean UI
- great bidding algorithm
Cons
- Sue to the inventory size, some optimization work is required
- No AI-based optimization towards an eCPA goal
Read our full Zeropark review here.
Conclusion
Pop ad networks are a powerful resource that’s available to you as an affiliate marketer.
They’re easy to use, can be a cheap source of traffic and will do wonders for increasing your conversion rates.
Just remember you’ll need to plan your campaign in detail before you rush in head first if you wanna see the best results.
So what now?
First, choose an affiliate network to register with, like Mobidea, and get yourself an account at any of the pop ad networks mentioned above.
Then it’s time to get approved for some offers that you can use in your pop ad campaigns.
You’ll have taken the first steps towards a new lifestyle and, armed with the rest of the information available at our affiliate academy, be well on your way to becoming the super affiliate you know you are destined to be
Time for you to read up, pay attention, and check Mobidea Academy's list of the best affiliate marketing traffic sources!
Check our list of the best push notification ad networks!
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