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AdNetwork At A Glance for Advertisers

Adskeeper Ad Types & Top Converting Verticals

Ad types: Native Ads (in-article, under-article, feed block, header, sidebar, toaster, drag down), Push Notifications, In-page Push Notifications

Top Converting Verticals: Health & Beauty, iGaming, Dating, Finance, and Video Games, Sweepstakes

Advertiser Payment & Investment

Cost Model: CPC

Minimum Deposit: $100

Payment Methods: PayPal, Capitalist, Paxum, Card Pay (Credit/Debit Cards), CoinsPaid (for crypto currencies)

Adskeeper Support

Personal Account Manager: Yes

Knowledgebase: Yes, includes step-by-step guides

Support Response Speed: Great. Responds during business hours.

Support Rating: Excellent. The dedicated account manager is responsive, knowledgeable, helpful, and patient

Contact Methods: Skype, Email, Telegram

Email Contact: Available through dashboard

Accessing quality native ad inventory has traditionally presented a significant challenge for many affiliates. The dominant native advertising platforms—networks like Taboola and Outbrain—are typically used by tens of thousands of international advertisers.

Because of that, it has high competition, leading to more expensive clicks. This effectively locks out independent affiliates and smaller advertisers looking to test new offers or optimize campaigns gradually.

This is precisely where alternative ad networks like Adskeeper have carved out their valuable niche in the advertising ecosystem. By providing access to premium native inventory without prohibitive budgetary requirements, Adskeeper has become an essential traffic source for affiliates promoting offers across diverse verticals.

In this review, we’ll examine how Adskeeper addresses this challenge, providing insights into its traffic quality, targeting capabilities, optimization tools, and overall performance for both advertisers and publishers.

What is Adskeeper?

Founded in 2013 and based in Georgia (with offices in Vietnam and Poland), Adskeeper began as a specialized advertising network primarily serving betting and gambling advertisers through native ad formats.

In 2015, they expanded their reach to include mainstream verticals, and by 2018, they had introduced push notifications to their advertising arsenal.

Today, Adskeeper stands as a global advertising platform delivering over 18 billion monthly impressions from across the globe. The network excels particularly in verticals such as iGaming, Dating, and Health & Beauty products, though its reach extends to almost any offer type.

adskeeper review

 

Adskeeper Best Features for Advertisers

When selecting an advertising network for your ad campaigns, having the right mix of features can make all the difference in performance and ROI.

Adskeeper stands out in the native and push notification space with several key capabilities that help advertisers reach their target audiences effectively.

Let’s explore what makes Adskeeper particularly valuable for advertisers in today’s competitive digital landscape.

Traffic Volume and Reach

Adskeeper delivers impressive traffic volume with approximately 18 billion monthly impressions across its network of over 11,000 premium publishers. This extensive reach spans globally, with particularly strong performance in key markets, including United States, Canada, Brazil, and Mexico.

adskeeper numbers

The network’s traffic is diverse and well-distributed across multiple verticals, making it suitable for a wide range of offers.

While originally focused on Gambling and Betting, Adskeeper has successfully expanded to accommodate mainstream verticals like Health & Beauty, Dating, and Finance.

Its extensive geographic coverage allows advertisers to test multiple territories without switching ad platforms, while the competitive rates make exploring new markets financially viable even with modest budgets.

Ad Formats

Adskeeper offers a comprehensive range of ad formats designed to maximize engagement across different placements and user experiences:

Native Ads

The platform’s flagship format appears seamlessly within publisher content, available in several variations:

  • In-article placements
  • Under-article recommendations
  • Feed blocks
  • Header placements
  • Sidebar widgets

Native ads consistently deliver higher engagement than traditional display formats, with CPCs starting from just $0.01.

Mobile-Specific Native Formats

Recognizing the dominance of mobile traffic, Adskeeper provides specialized formats including:

  • Toaster ads (appears as a sticky at the bottom of the screen)
  • Drag down notifications (appears at the top of a website)

These mobile-optimized formats typically deliver higher engagement rates than standard formats on mobile devices.

adskeeper ad formats

Push Notification Ads

Introduced in 2018, push notification ads deliver messages directly to subscribed users’ devices. These high-visibility ads are particularly effective for time-sensitive offers and promotions.

With CPCs starting from $0.003, they represent one of the most cost-effective ways to reach engaged audiences.

In-page Push Notifications

Also known as in-site notifications, these appear directly on websites rather than as device notifications. This format allows advertisers to reach users even on iOS devices where traditional push notifications face restrictions.

Top Performing Verticals

Based on evaluation, Adskeeper’s traffic quality seems strongest in emerging markets like India, Southeast Asia, Latin America, and Eastern Europe.

For mainstream verticals, Adskeeper appears to perform well in specific niches like Health (sexual health, weight loss, diabetes), Dating, and Gambling/iGaming. This targeted performance indicates that while the traffic may not be premium tier like some other ad networks, it’s focused enough to deliver conversions in these categories.

The platform’s evolution from primarily Gambling and Betting traffic to broader mainstream verticals suggests improving quality over time. However, there’s likely some variability across their publisher network, as with most ad networks.

For advertisers, the traffic quality appears to offer good value, considering the competitive CPC rates. The significantly lower entry costs provide an attractive quality-to-price ratio that can work well for performance marketing campaigns.

Audience Targeting Systems

Adskeeper provides targeting capabilities that allow you to narrow down to specific visitors by:

  • Geographic Targeting
  • Browser and OS Targeting – Includes OS versions
  • Language Targeting
  • Connection Type
  • First-Party Data – This is based on your audiences
  • Phone Price Range Targeting – Target users based on segmentation by phone price ranges—a unique feature that helps identify users with different ad spend capacities.

These targeting options can be combined to create highly specific audience segments, maximizing campaign relevance and conversion potential.

adskeeper targeting

Widget UID Blacklisting

One useful optimization tool is the ability to identify and blacklist specific widget UIDs (unique identifiers) that aren’t performing well, which Adskeeper provides.

This granular control allows advertisers to remove underperforming placements with precision, redirecting budget toward higher-converting opportunities.

The platform provides detailed performance metrics for each widget UID, making it easy to spot patterns and make data-driven decisions about which placements deserve continued investment. This level of placement control helps maximize ROI by eliminating waste from non-performing inventory.

Rule-Based Optimization

Adskeeper offers an advanced rule-based optimization system that allows advertisers to set automatic adjustments based on performance thresholds.

This automation not only saves time but also eliminates human error and reduces reaction time to performance changes.

The system continuously analyzes campaign performance with each statistics update rather than checking at fixed intervals, making optimization more responsive and effective.

adskeeper rulesAdskeeper offers three distinct types of optimization rules:

  1. Auto-Blocking Rule

This rule automatically disables underperforming widgets or sub-sources based on specified conditions. When setting up auto-blocking rules, you can:

  • Choose whether to optimize at the widget or sub-source level
  • Set threshold limits (clicks or spend) before the rule activates
  • Select performance indicators to analyze (conversion cost, conversion rate, ROI, etc.)
  • Define specific conditions that trigger blocking (e.g., conversion cost higher than $2)
  • Determine whether blocked sources remain permanently disabled or can be reactivated if performance improves
  1. Fixed Bid Rule

This rule automatically adjusts CPC coefficients to predetermined values when specific conditions are met. The setup process mirrors auto-blocking rules, but instead of disabling placements, the system changes bid amounts to your specified values.

  1. Auto-Bidding Rule

The most sophisticated option, auto-bidding rules dynamically calculate optimal bid adjustments based on your campaign goals.

You set target values for key metrics like conversion cost or ROI, and the system automatically adjusts bids to achieve these targets. These rules include safeguards to prevent unnecessary bid increases when campaign reach is already high.

Text-to-Image Feature

It’s an AI world right now, and Adskeeper is not one to be left behind. Adskeeper’s innovative text-to-image feature streamlines the creative production process by generating visual assets directly from your text descriptions.

This tool is especially valuable for advertisers who need to produce multiple creative variations quickly or who don’t have dedicated design resources.

By reducing the friction in ad creation, this feature enables more extensive creative testing without increasing production costs or timelines.

Advertisers can rapidly try different messaging approaches and visual styles to identify the most effective combinations.

adskeeper text to image

Selective Bidding Optimization

The platform’s selective bidding capabilities allow advertisers to adjust bids at granular levels based on performance data.

Rather than applying the same bid across an entire campaign, advertisers can increase bids for high-performing segments while reducing investment in less effective areas.

This precise approach to bid management maximizes campaign efficiency by ensuring budget is allocated based on actual performance.

The system provides recommendations for bid adjustments based on historical data, simplifying the optimization process for both new and experienced advertisers.

Real-Time Statistics

Adskeeper provides comprehensive real-time reporting that allows advertisers to monitor campaign performance with minimal delay.

This immediate visibility into metrics like impressions, clicks, conversions, and costs enables quick adjustments based on current data rather than retrospective analysis.

The reporting interface offers multiple visualization options (through tables and charts) and customizable charts so advertisers can focus on the metrics most relevant to their specific goals.

Its export capabilities make it easy to incorporate Adskeeper data into broader marketing analytics for a broader campaign evaluation.

Push Marketplace

One of Adskeeper’s standout features is the Push Marketplace, which provides access to 273 push ads providers through a single dashboard.

This comprehensive aggregation includes major networks like Propeller Ads, Dats Push, AdMaven, ClickPush, and RealPush, all accessible without dealing with hidden domains or separate accounts.

The Push Marketplace simplifies what would otherwise be a complex multi-platform management challenge, allowing advertisers to scale push notification ad campaigns efficiently.

By centralizing access to numerous push providers, Adskeeper enables advertisers to reach a vast audience through a single interface and campaign setup.

User-Friendly Interface

The platform’s dashboard is intuitive and straightforward. Navigation is logical and consistent throughout the platform, with clear labels and helpful tooltips guiding users through various functions.

Even complex operations like audience targeting and campaign optimization are presented in an accessible way that doesn’t overwhelm new users.

A platform guide can be turned on/off so you won’t get lost during campaign or ad creation.

adskeeper platform guide

Campaign Support Services

Adskeeper structures its customer support based on advertiser investment levels. With a $500+ deposit, advertisers unlock comprehensive campaign management assistance that goes well beyond basic platform guidance.

These enhanced services include streamlined landing page approval processes, professional creative recommendations, technical help with tracking implementation, and ongoing campaign performance optimization.

For advertisers starting with the standard $100 minimum deposit, Adskeeper still provides dedicated support, albeit with a more focused scope.

adskeeper contact

These account representatives primarily answer platform-specific questions, help navigate the dashboard features, and handle account configuration requests such as activating push notification capabilities.

The difference between tiers is primarily in the proactive nature of support—higher-tier accounts receive strategic optimization guidance, while standard accounts receive responsive assistance when requested.

Regardless of tier, Adskeeper’s support team has earned a reputation for quick response times and deep knowledge of the platform’s best-performing verticals and features.

How to Start Advertising with Adskeeper

Getting started with Adskeeper is straightforward, whether you’re new to native advertising or migrating from another platform. Let me walk you through the complete process from registration to campaign optimization.

Account Setup and Registration

The first step to advertising on Adskeeper is creating an account. The registration process is simple. Just provide your email address and an activation email will be sent to your account.

Once verified, you’ll be asked to input a password and you’ll then gain access to your dashboard.

The approval process is immediate, allowing you to start exploring the platform right away without the waiting periods common on some other networks.

Dashboard Overview

Upon logging in, you’ll receive a welcome pop-up asking you to fill out some details. Just basic information such as whether you’ll be using the account as advertiser or publisher, your currency, name, and contact information.

adskeeper welcome pop up

After saving the form, you’ll see the dashboard, which will look familiar if you’ve used MGID before.

The interface is split between advertiser and publisher sections, allowing you to operate in either capacity if desired. For this part of the review, we’ll focus on the advertiser side.

adskeeper dashboard

At the very top of the dashboard, you’ll see an overview displaying your current balance, paid amount, and total spent, with a prominent “Add Funds” button for quick account funding.

Below this is a chart that visualizes clicks and spending based on your selected date range, giving you an immediate visual representation of campaign performance.

Further down, you’ll find the report summary table that lists all your ad campaigns along with their key performance metrics. This central dashboard provides quick access to your most important campaign data without requiring navigation to separate sections.

Funding Your Account

While you don’t need to fund your account before creating campaigns (you can wait until your campaigns and ads have been approved), you’ll eventually need to add funds to launch your ads:

  1. Click the “Add Funds” button visible at the top of your dashboard
  2. Select your preferred payment method (PayPal, Capitalist, Paxum, Card Pay, or CoinsPaid)
  3. Enter the deposit amount (minimum $100)
  4. Complete the transaction according to your chosen payment provider’s process

adskeeper add funds

Funds typically appear in your account balance immediately for electronic payments, though bank transfers may take 1-3 business days to process. Remember that a $500 deposit qualifies you for enhanced support services with more comprehensive campaign assistance.

Creating Your First Campaign

Adskeeper makes campaign creation intuitive through a step-by-step process:

  1. From the dashboard, click “Add Campaign” to begin
  2. Fill out the general settings:
  • Campaign name
  • Campaign type – Choose among product recommendation, content recommendation, search feed (these are for native ads), and push notifications

adskeeper campaign creation

  • Campaign category (select from IAB categories)
  • Campaign language
  • Block before show toggle (enable this if you don’t want the campaign to start immediately after approval)

A quick note about push notification ads—it’s not available by default. You should reach out to your dedicated account manager and get it approved for your account in case you plan on using that ad format.

  1. Configure targeting options (geo, browser, OS, etc.)

If you want to determine how much traffic each country receives per ad type, click on the Traffic Insights button. It’ll open a new page showing daily updated traffic volume per country and the minimum recommended bid (indicated in cents).

adskeeper traffic insights

You can filter the table based on device type and ad type. You can use the search box to narrow down to a specific country.

Back to targeting, one unique filter we found is the Phone Price Range. It can be a good option to try if you’re trying to get leads for Finance, Gambling, and affiliate offers with Credit Card trials.

adskeeper mobile price range

If you’re wondering what First-Party data is, it’s simply the audiences you create using your campaigns. You can re-use the audience for your remarketing campaigns, in case that works for you.

Want to build an Audience? Click on the Audience link on the upper right corner of the page, then click Add Audience (don’t do it in the middle of building your campaign, though).

adskeeper audience creation

Set-up the audience general information, particularly the target type and period of validity. The settings for the audience will change depending on the target type, so keep that in mind.

adskeeper audience

Alright, back to campaign creation. After setting your target filters, click the confirm button to load the remaining campaign settings.

  1. Set your campaign schedule by choosing specific dates, days, and hours for your campaign to run (optional). The timezone for the campaign is based on what you chose in the welcome pop-up.
  2. Configure daily spending limits (optional)

You can set a limit by clicks or by budget. By default, it’s set to unlimited.

When it comes to daily budget, the minimum is $20, while the clicks minimum is 500.

adskeeper campaign schedule and limits

When setting up your campaign, be aware that if you select the “Do not show all teasers by campaign after conversions to Action” option, you’ll need to set up conversion stages.

Otherwise, the system will display an error asking you to fill all fields with appropriate values.

By the way, don’t forget to enable “Split the budget evenly throughout the day” so that your clicks or budgets are spread evenly, especially if you still have no information about what the best time your campaign would perform.

It’s a great way to gain traffic from all hours of the day.

  1. Adding Tracking Tags (optional)

If you want to be able to track your campaigns using an external analytics tool like Google Analytics or third-party affiliate tracking tools like Voluum or Bemob, adding tracking tags is essential.

So first, turn on Tracking Tags.

Adskeeper provides fields for UTM parameters, which are essential if you’re using tracking systems like Google Analytics or Yandex Metrix.

For affiliate trackers that use server-side tracking (S2S), there’s the option to add custom tracking tags for any specialized tracking requirements you might have.

adskeeper tracking

  1. Adding Conversion Sensors (optional)

Two sensors are available here: Adskeeper and Google Analytics. If you use the former, you can track the whole funnel from Interest to Desire to Buy (Decision) actions.

Just select the tracker you use to generate templates. There are only a handful of trackers available here, including Voluum, CPVLab, and AdsBridge.

adskeeper coversion sensor

If your tracker is not included in the list, ask for assistance from your dedicated account manager. You will likely just need to choose the closest tracker and edit the macros to match.

adskeeper conversion sensorsNow, edit the settings for each conversion. You can set the conversion to be fired with the help of the Postback URL or by choosing the contents of the URL (you’d need to add the pixel code to the landing page if you choose these options).

If you plan on using the different levels of the funnel, feel free to use all of them listed here. If not, just use one, especially if you are promoting an affiliate offer and you don’t have access to the source code of other pages.

Once you’re done with these steps, click on Save to proceed to Ads creation.

Adding Creatives

The final step is uploading your ad creatives. This one’s pretty easy since there’s a platform guide, anyway. You’ll quickly get the hang of it after setting even just one ad creative up.

Here are the steps:

  1. Insert your tracking link URL
  2. Add your creative title
  3. Add a description (this one is optional, as not all widget have space for this) adskeeper creatives
  4. Insert an image by adding a URL to your image or upload it directly from your device. Crop the image as required.

You can also generate an image using the text-to-image feature. Simply describe how you want the image to look and select from the four outputs. I’m sure you already know how to do this by now.

adskeeper ai image

Generated images match the requirements of Adskeeper, so there’s no need to crop.

  1. Set the CPC bid for this creative. The minimum is $0.01
  2. Click on any of the save buttons at the bottom

adskeeper creative guide

You’ll also notice a guide at the bottom of this page, I suggest you read them to increase the chances of your ads getting approved the first time.

For native ads, best practices include:

  • Eye-catching thumbnails that relate to your offer
  • Headlines with clear value propositions (6-10 words)
  • Description text that creates curiosity or urgency
  • Multiple creative variations for testing and optimization

For push notifications:

  • Short, compelling messages (under 30 characters ideal)
  • Clear call-to-action
  • Images that stand out on notification screens
  • Time-sensitive elements when appropriate 

Checking Campaign Performance

Adskeeper offers comprehensive reporting tools accessible directly from your dashboard, providing both overview metrics and detailed campaign analysis.

Main Dashboard Campaign Overview

The main dashboard presents a summary table of all your campaigns with essential performance metrics at a glance:

  • Impressions (total ad views)
  • Clicks (user interactions)
  • Spent (budget consumed)
  • Average CPC (cost per click)
  • Conversions to buying (completed actions)
  • Conversion cost (cost per acquisition)

This consolidated view helps you quickly identify which campaigns need closer examination based on performance trends.

For deeper analysis, click the statistics icon next to any campaign name to access campaign-specific data. Within each campaign’s reporting section, you’ll ways to view your stats in-depth.

1. Daily Statistics

This tab features a customizable trend chart where you can visualize key relationships:

  • Clicks vs. Spent (traffic volume against budget)
  • Clicks vs. CPC (traffic volume against cost efficiency)
  • Spent vs. CPC (budget allocation against cost efficiency)

You can adjust the date range for these visualizations to identify patterns over time—whether you’re looking at the last 7 days for immediate optimization or examining monthly trends for strategic planning. The Reports Summary section displays aggregate metrics:

  • Total Clicks
  • Total Spent
  • Average CPC

Below this summary, a detailed performance table breaks down metrics by day with columns for:

  • Date
  • Impressions
  • Clicks
  • Spent ($)
  • Average CPC (¢)
  • vCTR (%)
  • Conversions to Buying
  • Conversion Rate (%)
  • Conversion Cost ($)

2. Multi-Dimensional Analysis

For any specific date, clicking the stats icon right across the date on the table reveals an even deeper level of analysis through multiple segmentation tabs:

  • By Domain: Performance metrics across different publisher websites
  • By Region: Data segmented by geographic regions within countries
  • By Country: Performance breakdown by country
  • By OS: Metrics filtered by operating system (iOS, Android, Windows, etc.)
  • By Browser: Performance across different web browsers
  • By Connection Type: Analysis based on user connection (WiFi, mobile data)
  • By Ads: Individual performance of each creative
  • Phone Price Ranges: Performance segmented by user device value

adskeeper analysis

Each tab displays the core metrics of Clicks, Spend, and Percentage distribution, allowing you to identify exactly where your budget is going and which segments deliver the best results.

3. Conversion Stats

This section focuses specifically on conversion performance with a comprehensive table that breaks down:

  • Clicks
  • Spent ($)
  • Conversions Count
  • Conversion Cost ($)
  • Conversion Rate (%)
  • Revenue ($)
  • ROI (%)
  • EPC (¢)
  • Profit ($)

You can view this conversion data across multiple dimensions:

  • Teaser ID (specific creatives)
  • Region/City
  • Country
  • Widget ID

For even more granular insights, the platform offers subfiltering options. This allows you to apply additional targeting filters such as OS, region/city, country, connection type, browser, phone price ranges, widget UID, or subUID–essentially creating cross-tabulations of any two dimensions for pinpoint performance analysis.

adskeeper conversion stats4. Creative-Level Analysis

The reporting system also provides dedicated analysis for individual ad creatives.

You can find this by heading back to the list of campaigns on the main dashboard, then clicking on the paper icon (Ads) under Actions across the campaign you want to view.

By clicking on a specific teaser/creative, you’ll access a dedicated reporting page featuring:

  • Performance charts with options to view:
    • Clicks/Impressions relationship
    • Clicks/CPC correlation
    • Impressions/CPC trends
  • A detailed reports table showing:
    • Date
    • Impressions
    • Clicks
    • CTR (%)
    • CPC (¢)
    • Spent ($)
    • Conversions to Buying
    • Conversion Rate (%)
    • Conversion Cost

adskeeper creative reports

This creative-level reporting is particularly valuable for A/B testing and identifying which messaging and visual elements resonate most with your target audience.

For effective campaign management, it’s recommended to review performance data daily, looking for both immediate optimization opportunities and longer-term trends.

The multi-dimensional reporting capabilities allow you to isolate exactly which combinations of creatives, placements, and audience segments drive your best results, enabling highly targeted optimization efforts. 

Setting Up Rules-Based Optimization

Adskeeper’s Rules-Based Optimization system allows you to automate campaign adjustments based on performance data. To use this, first find the campaign you want to apply it to, then click on the hammer icon for selective bidding.

Turn on the toggle for Optimization Rules, then click on Add Rule.

As we mentioned above, there are several types of rules that you can apply: Auto-Blocking, Auto-Bidding, and Fixed Bid

Let me show you how to set-up Auto-Blocking (once you understand this, the other two are self-explanatory already):

  1. On the campaigns list in the main dashboard, click on the hammer icon that represents Selective Bidding for your particular campaign of choice. It’s right under the Actions column. adskeeper rules 1
  2. On the next page, you’ll find the option for Optimization Rules at the bottom of the page. Turn it on.
  3. Click “Add Rule” and select “Auto-Blocking” from the rule type options adskeeper auto blocking
  4. Fill out the details of the rule. adskeeper auto blocking 2
    1. Choose what to optimize: select either “Widget” or “Sub-source” (creating separate rules for each is recommended)
    2. Set your activation threshold: specify either minimum clicks or spend amount before the rule begins evaluation
  • For widgets, set the threshold at 2-3x your target conversion cost
  • For sub-sources, set it at 1-2x your target conversion cost
  1. Select the performance indicator to analyze (Conversion Cost, Conversion Rate, Revenue, ROI, etc.)
  2. Choose the conversion stage where this measurement applies
  3. Define your condition parameters:
  • Select an operator (Higher than, Lower than, Between, Not between)
  • Enter the specific value(s) that will trigger action
  1. Set the period for data analysis (last 3 days, 7 days, etc.)
  2. Choose your blocking behavior:
  • “Block” (permanently disables underperforming sources)
  • “Block otherwise unblock” (continuously re-evaluates and can reactivate sources if performance improves)

When you’re done, save the rule to activate it.

If you don’t want to rack your brain thinking of a good auto-optimization system, you can always choose to use Optimization Rule Set. It’s the equivalent of optimization based on Target CPA.

adskeeper rules set 1

If you use this, all previously created rules will be removed and will be replaced with (tah-dah!) a full set of rules to achieve your target conversion cost.

adskeeper rules set 2

Adskeeper Pros and Cons for Advertisers

Pros

  • Accessible Entry Point: Low minimum daily budget of just $20, and reasonable minimum deposit of $100, with enhanced support services available at $500
  • Flexible Campaign Structure: Easy-to-understand campaign creation process; Funnel creation capabilities allow for sophisticated customer journey mapping
  • User-Friendly Experience: Intuitive interface with straightforward navigation; Clean dashboard layout that provides immediate access to essential metrics
  • Competitive Pricing: CPC-only model with rates starting as low as $0.01 for native ads and $0.003 for push notifications
  • Advanced Optimization Tools: Sophisticated rules-based optimization system with auto-blocking, fixed bid, auto-bidding options, and optimization rules set; Widget UID blacklisting for granular control over placements
  • Text-to-image generation: This helps streamline creative production
  • Comprehensive Reporting: Ability to drill down from campaign-level to creative-level performance; Has conversion tracking with revenue and ROI metrics
  • Quality Support: Responsive support team even for accounts at the minimum deposit level; Assistance with landing page approvals and creative suggestions for qualifying accounts
  • Push Marketplace: Provides access to 273+ push providers through a single interface

Cons

  • Limited Integration Options: Just a handful of direct tracker integration compared to other networks; Manual setup and assistance of dedicated account manager required for most third-party tracking platforms
  • Misleading List of Ad Types on Homepage: Banners, exit pops, and interstitials are listed in Adskeeper’s ad formats, but they’re not really available in the platform. According to Adskeeper, it really exists, but with a limited available amount.
  • Feature Accessibility: Push notifications are not automatically included in new accounts (must be requested)

How to Earn Money with Adskeeper

For website owners looking to monetize their traffic, Adskeeper offers a straightforward and potentially lucrative partnership opportunity. The Adskeeper publisher platform provides access to premium advertisers across multiple verticals, delivering competitive rates while maintaining user experience quality.

Let’s explore how to get started and maximize earnings with Adskeeper’s publisher program.

Publisher Requirements

Publishers should note that Adskeeper performs best for sites that reach 3,000+ unique visitors per day (or 90,000+ visitors per month).

Websites with insufficient traffic volume, poor content quality, or prohibited content may face rejection.

Importantly, Adskeeper does not work with websites that use click-generating methods of non-human origin or bot traffic. Publishers attempting to increase earnings using such practices will be banned from the platform and denied a withdrawal of funds supposedly earned.

Signing up is the same as when you’re an advertiser. Just provide an email address and activate your account from the link.

Dashboard Overview

The Adskeeper publisher dashboard offers a straightforward interface for managing your ad monetization. After logging in, select the “Publisher” tab to access your publisher tools.

You’ll first be asked to add a website.

adskeeper publisher

You only need to provide the domain, website category, and language. You can also describe the website to increase chances of approval.

adskeeper publisher 2

Moderation takes at least 24 hours, though it could be longer during weekends. Once you get approved, you’ll be allowed to create a widget to add to your website.

adskeeper publisher 3

The dashboard provides:

  • Earnings summaries and performance metrics
  • Site management tools for adding and monitoring domains
  • Widget creation for generating ad placement codes
  • Basic reporting for tracking revenue and traffic
  • Finance section to manage payments
  • Access to support resources

Publishers can easily navigate between sections to handle all aspects of their Adskeeper partnership from a single interface.

How to Add a Website and Show Ads

Once your domain is approved, you can begin implementing Adskeeper ads.

Creating Ad Units

Navigate to the “Add Widget” option of the approved domain. Adskeeper offers multiple ad formats including native ads, push notifications, and in-page push notifications. Select your preferred widget type, theme, and placement strategy based on your site’s layout.

Each widget generates a unique JavaScript code that you’ll need to insert into your website. The system typically takes about 30 minutes before ads begin displaying after implementation.

Implementing the Code

Copy the generated code and place it on your website according to the recommended positions. For WordPress users, you can insert it directly into theme files, use Custom HTML widgets, or employ ad management plugins. For custom-built sites, work with your developer to position the code optimally.

Strategic locations include:

  • Header or sidebar sections
  • Within content (typically after specific paragraphs)
  • Footer areas
  • Before closing body tags (for push notifications)

Monitoring and Optimization

After implementation, verify that your widgets are being detected in your Adskeeper dashboard. Allow 24-48 hours for ads to start displaying properly and for data collection to begin.

The most successful publishers implement multiple ad units in strategic locations rather than concentrating all ads in one area.

To maximize earnings, regularly review performance metrics and experiment with different placements to find the optimal configuration for your specific content and audience.

How to View Reports

Adskeeper’s dashboard includes a reporting section where publishers can monitor ad performance. From the publisher dashboard, navigate to the “Reports” section to view key metrics like impressions, clicks, CTR, and revenue.

Reports per website can be viewed based on the following:

  • By day
  • By country
  • By source

You can also prepare custom reports. These reports help publishers track earnings and identify which ad placements are performing best.

Access to this performance data allows publishers to make informed decisions about widget placement and ad format selection to maximize earnings.

How to Get Paid

Adskeeper uses a NET 30 payment system, meaning earnings from one month are paid by the end of the following month. For example, July earnings are paid by the end of August.

Payment options include:

  • Payoneer ($50 minimum)
  • Paxum ($50 minimum)
  • Visa card ($50 minimum)
  • Paymaster24 ($20 minimum)
  • Capitalist ($50 minimum)
  • PayPal ($100 minimum)
  • Wire transfer ($1000 minimum)

To set up payments, navigate to the payment section in your dashboard, select your preferred method, and complete the required fields. Bank account payments require additional documentation (IO agreement and possibly KYC verification).

Publishers receive email notifications when payments are sent, with funds typically arriving within 1-3 business days after processing.

Adskeeper Review Pros and Cons for Publishers

Pros

  • Diverse Ad Format Selection: Multiple options including native ads, push notifications, mobile formats, banners, and exit pop-ups
  • Competitive Revenue Rates: Higher average CPMs compared to many mainstream networks, especially in emerging markets
  • User-Friendly Implementation: Simple JavaScript widget system requiring minimal technical knowledge
  • Reliable Payment Processing: Consistent adherence to NET 30 payment schedule with seven different payment methods
  • Quality Advertiser Ecosystem: Reasonable screening process preventing truly problematic advertisers
  • Dedicated Publisher Support: Attentive assistance throughout the partnership for qualifying publishers

Cons

  • Approval Barriers for New Sites: Minimum traffic requirement of 3,000+ unique visitors daily (90,000+ monthly) and strict content quality standards
  • Limited Customization Options: Restricted ability to customize the appearance of ad units
  • Payment Threshold Requirements: Varying minimum payout thresholds from $20-1000 USD depending on payment method

Adskeeper Verdict

After our Adskeeper review of its features and performance, it stands out as a solid choice for advertisers in the online advertising space.

While this ad network may not have the name recognition of industry giants like Taboola or Outbrain, it delivers impressive value through its combination of competitive pricing, extensive reach, and user-friendly features.

With native ad CPCs starting at just $0.01 and push notifications from $0.003, Adskeeper provides an accessible entry point for marketers with various budget levels.

The platform’s extensive publisher network delivering 18+ billion monthly impressions ensures significant reach, particularly in emerging markets where many advertisers struggle to find quality traffic at reasonable prices. Advertisers targeting regions like India, Southeast Asia, and Latin America will find Adskeeper’s performance especially noteworthy.

Is Adskeeper worth trying? Absolutely! For advertisers hesitant about diving into native advertising due to the high entry costs of premium networks, Adskeeper offers the perfect opportunity to run native campaigns.

The platform’s intuitive interface, dedicated support, and proven performance across multiple verticals make it a worthwhile addition to any traffic strategy.

Sign up for Adskeeper today and discover how this accessible network can deliver impressive results for your campaigns.

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