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ToggleAre you on a quest to find the best way to profit from an app? We’ve got you covered with a go-to plan for app monetization — advertising networks.
This article covers a tested approach with special tips & tricks to make your app ROI even higher. Jump in and secure your sweet earnings boost!
Team Android or Team iOS?
This time, the choice depends on statistics. See, iOS is a gamble regarding traffic volumes and ROI reliability.
Look at all the factors in favor of Android apps, according to Statista.
- You’ll get access to more traffic as Android covers over 70% of the mobile OS market worldwide.
- Tier-2 and Tier-3 countries are in the palm of your hand with 95.16% Android market share in India, 81.45% in Brazil, 77.46% in Mexico, 74.76% in China, and more.
- With Android, your budget is taken care of. Less competition for traffic = less expenses.
That’s why we’ll be focusing on Android app monetization in this article.
Android Apps 101
Android offers a variety of options for app downloads. Let’s take a closer look at the two main ways.
App
Just like on iOS, you can download an app directly from a built-in app store. This is a familiar tool ready to use right after installation.
APK (Application Package Kit)
It’s a type of file exclusive to Android that can be saved from any source unlike with iOS. An installer file has an “.apk” extension and functions as an archive. It contains all necessary components of an app and resembles an .exe file on a computer. This is where Android has the upper hand compared to iPhones.
How Can You Promote APK?
You can explore these options:
- Social Media
- ASO (Application Stores Optimization)
- UAC (Google Universal App Campaigns)
- In-app
- SEO
- Advertising Networks
Ad networks can be your best choice for app monetization. It’s perfect for strategy optimization as it allows you to manage your campaign manually.
Benefits of Ad Network App Promotion
- Traffic variety
Don’t underestimate the power of a personal approach to your offers. If you want to focus on specific GEOs (for example, Asia is amazing for Android) or verticals such as gambling, ad networks are a lifesaver. Ad networks take care of your needs and provide suitable traffic to ensure monetization.
- Performance optimization
With Google and Facebook, all processes are managed by the system. Want to adjust your bids manually and handle your campaigns based on REAL profitability? Ad networks paint a clear picture of your success.
- Stability in moderation
Are you tired of constant account farming and endless system updates on Facebook? Yeah, same here. You can work from one account and successfully avoid account bans if you work with an ad network.
- 24/7 support
Big platforms like Google or Facebook are basically unreachable when you have difficulties.
You can wait up to months to finally get a response. But ad networks provide you with an ally who has your best interests in mind!
Your personal manager will give out tips on rates, offers, campaign improvement, or help you right away when you are in need.
As you can see, ad networks are a real helping hand with many perks. You can build your strategy, get access to great traffic, and increase your profit all while having maximum support and security.
Your APK Master Plan: GEOs, Volumes, Rates
Now that you’ve learned the reasons why ad networks are great for APK promotion, how do you pick a suitable one? Our safest choice is Galaksion.
Why do we love Galaksion?
- High-quality traffic. Galaksion’s traffic is direct and clean. The ad network works with a base of only trusted website owners — without resell, remnant, or bots.
- CPA pricing model (as well as CPC & CPM). You can choose the most comfortable model and pay only for conversions!
- 6 ad formats, 10+ verticals, 245+ GEOs, and a free base of tested creatives. Everything you need for a successful campaign.
- An anti-fraud system. Galaksion believes in maximum security!
- Unique tools to refine your campaigns. You will be provided with a Traffic Estimator, Black/white-listing, Audience Targeting, Custom Rates, Zones Tumbler Switch, and Delta in Statistics among many other features. You can adjust your bids manually, track your performance, and choose the most profitable zones and GEOs all within one platform.
Our favorite ad network’s team shared some tested recommendations to profit off apps:
- Drive traffic to Asia, Latam, and Africa for great results. Top three GEOs are IN, BR, ID. Secured conversions & offer tests.
- Your best guide to traffic volumes & rates:
Further ROI Boost
Galaksion was generous enough to give some fire tips to enhance your profit.
- Choose related websites that allow content downloads. Your app saves will go over the roof if you are smart with the traffic source.
- Ensure competitive rates. Your investment base is crucial for performance!
- Experiment and conduct tests. A good old A/B test is a great option to see what actually works.
- Engage the users with the right file name. Your campaign’s effectiveness is heavily influenced by the APK file names you choose. Try imitating practical & native file names to boost the downloads.
- Contact your manager. Galaksion’s personal managers always have your back. It’s your best option to get useful insights and make your campaign profitable.
Now, you’re all set to launch your campaign risk-free with the help of an ad network you can depend on! Register with Galaksion using our 15% promo code MOBIDEA15 off your first deposit & launch your campaigns.
João is the Editor-in-Chief at Mobidea Academy, a tech player, dynamic, proactive, and fun! When he's not focusing on his role, he enjoys eating tasty food.
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